A recent survey by Regus reveals that 47% of businesses successfully used social networks for customer acquisition in 2011, a 7% increase over 2010. The US was slightly behind this average, with 43%. Out of all the countries studied, China saw the greatest change in successful customer acquisition, rising from 44% in 2010 to 65% in 2011. Read →
The majority of mobile users snap pictures with their phone, according to recent data from comScore. See the breakdown across markets, with Spain in the lead. Read →
Youth marketing agency Dubit recently released a study of geolocation awareness and use among UK teens. Just over half (52%) of teens 11-to-18 in the U.K. are aware of geolocation services Foursquare, Facebook Places, Gowalla and SCNVGR. Of those who are aware, the majority (58%) “didn’t see any value” in using these services. Read →
A comScore report reveals that social media usage via mobile has experienced rapid growth in the UK within the past year. Read →
New data from 3GVision reveals that mobile barcode use worldwide is “on a path of exponential growth” with a 62% growth rate from Q4 2010 to Q1 2011. Barcode usage in the U.S. grew 182% from Q4 of 2010 to Q1 of 2011, and grew 630% year-over-year. Read →
Candytech, a Czech company that creates and measures Facebook marketing campaigns, has put together an infographic to show Facebook’s growth and population through 2010. The data is from Candytech’s statistics portal, SocialBakers, as reported via TechCrunch. Here are some highlights: Read →
According to Marketing Week, about two out of every five Facebook users play games on the social networking site every month, which means approximately 200 million people globally. Yesterday, Marketing Week reported on a survey by TNS Global that asked 7,500 people across six countries – who are ‘amenable to gaming’ – about their playing [...] Read →
Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.” It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity [...] Read →
Social networks around the world 2010 European research and consulting firm InSites Consulting has released a detailed report based on a global study of 2,800 internet users. The full report provides fascinating insights into social networking preferences and behaviors around the world, so we are embedding it above. InSites has a blog post summarizing key [...] Read →
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Social networks and blogs are the most popular online [...] Read →
