Recent data from eMarketer measures current and projected growth of mobile coupon use in the US. Mobile coupon users will nearly double between now and 2013, and use will rise even more dramatically among smartphone owners. Read →
A new study from the Pew Research Center measures the popularity of social activities among mobile phone and smartphone users, and finds that checking in – through geosocial services such as Foursquare and Gowalla – is the least popular. Read →
Just under half of the total US population will be using the internet via mobile by 2015, according to the latest estimates by eMarketer. This year 97.3 million Americans (31%) will access the internet via their mobile phone at least once per month in 2011, an increase of nearly 25% from last year. By 2015, this number is expected to reach over 156 million. Read →
Smartphone owners around the world are rapidly adopting mobile for internet usage, according to new research from Google and the Mobile Marketing Association (MMA). While PC use for internet access is still prevalent, smartphones are increasingly popular for social networking, online video access, and even making purchases. Read →
A recent survey by Regus reveals that 47% of businesses successfully used social networks for customer acquisition in 2011, a 7% increase over 2010. The US was slightly behind this average, with 43%. Out of all the countries studied, China saw the greatest change in successful customer acquisition, rising from 44% in 2010 to 65% in 2011. Read →
YouTube is now 6 years old, and has some impressive stats to celebrate with. The site now handles 3 billion views every day, a far cry from the 2.5 videos per month that were viewed on the site back in December of 2005. Over 48 hours of video are uploaded to the site every single minute. Read →
In a comScore study on mobile usage and behaviors, 21% of U.S. users reported using their device to access social networking sites, compared to 17% of Japanese users and 15% of Europeans. Japanese mobile users were most “connected,” with 75% using connected media (browsed, accessed applications or downloaded content) in June, compared to 44% in the [...] Read →
TrendStream, who publishes the Global Web Index, has created a visualization that shows the penetration of different social technologies in major markets around the globe. The research is based on interviews with 32,000 Internet users in 16 countries. Article in Mashable; full chart at Global Web Index. Read →
In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million US adults in 2010, a further 44.4% climb. This forecast counts 11.1% of Internet users as Twitter users this year, a figure close in [...] Read →