Tag Archives: usage

8% of U.S. Adult Internet Users Use Twitter; Users More Likely to Be Young, Urban Minorities

The Pew Research Center’s Internet & American Life Project has released the first-ever report that exclusively examines Twitter users.  The results in this report are based on data from telephone interviews of U.S. adults conducted from November 3-24, 2010.

According to the report, 8% of American adult internet users are Twitter users, and 2% say they use it on a typical day.   With 74% of American adults identifying as internet users, this means that population of Twitter users amounts to 6% of the entire U.S. adult population. Continue reading

Malaysians Are Friendliest, With An Avg. 233 Friends in Social Networks

Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.”  It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.*

Developing/rapid-growth markets are the most avid users of social networks.

The study found that social networking has become a mainstream activity among online consumers around the world:  globally, 86% have used social networks, and 46% visit them daily. Continue reading

44% of Social Media Users Prefer to Interact With Acquaintances Online vs. In Person

Harris Interactive has released the results of a new U.S. online poll conducted between September 1 and 3, 2010 among 2,258 adults (aged 18 and over), which focused on the changing nature of online and real-life social relationships.

According to the poll, 87% of online Americans use social media.  Of those, 44% say that, in general, they prefer to interact with acquaintances using social media rather than face-to-face;   Continue reading

Twitter Claims 145 Million Users; 62% Growth in Mobile Use

Twitter co-founder Evan Williams has published a post on the company’s blog in which he discusses advances the company has made in improving ease of use for the service.

He cites the release of official Twitter apps for the iPhone (via the Tweetie acquisition), Blackberry and Android as contributing to the company’s 62% growth in mobile use, adding that 16% of all new users to Twitter start on mobile now, as opposed to the 5% before the launch of the first Twitter-branded mobile client.   Continue reading

Why Twitter Users Are More Influential, Have More Reach and Interact With Brands

Email marketing services provider ExactTarget has released a report titled “Twitter X Factors,” the fourth report in their “Subscriber, Fans and Followers” research series, which is based on quantitative and qualitative research conducted March – April 2010 across a panel of 1,506 U.S. consumers.  The Twitter report looks at why consumers use Twitter, and what makes them choose to follow brands.  Some of the most interesting findings:

Active Twitter Users Are More Influential

According to this report, “Twitter doesn’t need to have the biggest audience, because daily Twitter users represent by far the most influential audience online. ”   Continue reading

Twitter Users Spend 64% More Shopping Online Than General Web Users

On May 21, comScore released its Q1 U.S E-Commerce Spending Report , finding that online retail spending approached $34 billion in Q1 2010, a 10% boost compared to last year.

As reported on Brian Solis, comScore also revealed insight into social consumers and their spending habits.  According to the report, 23% of Twitter users follow businesses to find special deals, promotions, or sales.  Of that, 14% of Twitter users reported taking to the stream to find and share product reviews and opinions.

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Addictive or Useful? 43% of Social Networkers Visit Multiple Times Per Day

A new report by Experian Simmons documents the incredible growth of social networking in the US.  66% of online Americans use social networking sites today, up from just 20% in 2007.  43% of those who access such sites report that they visit them multiple times per day – this number is up by 28% from last year. In light of this data, Experian labels social networking as “an increasingly addictive activity”  yet goes on to detail how users are connecting with friends, family, and brands through these sites.  Are users increasing their visits to social networks out of ‘addiction’ or simply because they are useful ways to connect with others and to show preferences to those within one’s network?  Steve Rubel at Edelman Digital entitled his coverage of the report “43% of Online Americans Addicted to Social Networking” and also emphasized the rapid increase in both the number of social network users and the frequency of site visits per user.   Continue reading