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8% of U.S. Adult Internet Users Use Twitter; Users More Likely to Be Young, Urban Minorities

Pew Twitter Activity Frequency

The Pew Research Center’s Internet & American Life Project has released the first-ever report that exclusively examines Twitter users.  The results in this report are based on data from telephone interviews of U.S. adults conducted from November 3-24, 2010. According to the report, 8% of American adult internet users are Twitter users, and 2% say […] Read →

Malaysians Are Friendliest, With An Avg. 233 Friends in Social Networks

Malaysian Internet Cafe

Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.”  It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity […] Read →

44% of Social Media Users Prefer to Interact With Acquaintances Online vs. In Person

Online Relationships photo illustration

Harris Interactive has released the results of a new U.S. online poll conducted between September 1 and 3, 2010 among 2,258 adults (aged 18 and over), which focused on the changing nature of online and real-life social relationships. According to the poll, 87% of online Americans use social media.  Of those, 44% say that, in general, they […] Read →

Users Spend 700 Million Minutes Per Month on Facebook

Facebook logo

Facebook has updated its official company Statistics page, and Inside Facebook has posted an analysis of how the changes compare to the June and February updates. The changes indicate that the level of activity and engagement of Facebook users continues to grow: Read →

85 Million Tweets Per Day – an Increase of 115% Year To Date

Pingdom Twitter Activity August

Royal Pingdom has calculated that Twitter’s activity–as measured by the number of tweets–has increased by 33% in the last 3 months.  Twitter processed a total of 2.64 billion tweets in the month of August, which comes to an average of 85 million every day. Read →

Twitter Claims 145 Million Users; 62% Growth in Mobile Use

Twitter Usage

Twitter co-founder Evan Williams has published a post on the company’s blog in which he discusses advances the company has made in improving ease of use for the service. He cites the release of official Twitter apps for the iPhone (via the Tweetie acquisition), Blackberry and Android as contributing to the company’s 62% growth in […] Read →

Why Twitter Users Are More Influential, Have More Reach and Interact With Brands

ExactTarget Why Follow a Brand on Twitter

Email marketing services provider ExactTarget has released a report titled “Twitter X Factors,” the fourth report in their “Subscriber, Fans and Followers” research series, which is based on quantitative and qualitative research conducted March – April 2010 across a panel of 1,506 U.S. consumers.  The Twitter report looks at why consumers use Twitter, and what makes […] Read →

Twitter Users Spend 64% More Shopping Online Than General Web Users

On May 21, comScore released its Q1 U.S E-Commerce Spending Report , finding that online retail spending approached $34 billion in Q1 2010, a 10% boost compared to last year. As reported on Brian Solis, comScore also revealed insight into social consumers and their spending habits.  According to the report, 23% of Twitter users follow businesses […] Read →

Facebook at 500 Million: the World's Third-Largest Nation?

FB the Nation

This is the week that Facebook reached the 500 million user milestone.  We loved this info-graphic that The Economist put together for it’s article speculating on whether Facebook is beginning to look and act like a sovereign state. Read →

Addictive or Useful? 43% of Social Networkers Visit Multiple Times Per Day

A new report by Experian Simmons documents the incredible growth of social networking in the US.  66% of online Americans use social networking sites today, up from just 20% in 2007.  43% of those who access such sites report that they visit them multiple times per day – this number is up by 28% from last […] Read →

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