Tag Archives: video advertising

Social Media News Ticker: Facebook Video Ads Expand Outside U.S.

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram and Pinterest:

Users can share multiple photos on Twitter

Users can now share multiple photos on Twitter via web and the Android app

Facebook

Twitter

  •  Twitter experiments with a new video-sharing feature – Twitter is experimenting with a new feature that makes it easier to embed, display and play video clips on phones; type #amillionwaystodieinthewest into the Twitter app on an iPhone to see how it works (re/code)
  • Twitter brings multiple photo sharing feature to Android app and web – one week ago, Twitter announced that users can share multiple photos in a tweet via the web and Twitter’s Android app (it’s been available on the  iPhone app since late March); up to four photos can fit in a single tweet in a collage-like format (NDTV Gadgets) 

Instagram

Pinterest

Any social media updates that we missed? Let us know in the comments below.

Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

Pepsi Max UK campaign puts consumer-generated Vines on outdoor billboardsBranded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure. Now, Pepsi Max is taking the union of social media engagement and outdoor billboards a step further, bringing user-generated Vine videos to billboards across the U.K.

The brand’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their video on huge billboards in seven British cities (AdAge).

Pepsi Max is using Twitter to promote the campaign, and has already taken over the billboards with messages encouraging consumers to submit their Vines. Pepsi Max’s creative agency will coordinate sifting through submissions and finding the best entries.

Chosen entries will be broadcast over the billboards, and also featured on a Pepsi Max YouTube channel. The brand has an impressive social media following in the UK:  Pepsi Max UK’s Facebook page has over 1.1 million likes and @PepsiMaxUK has 59,000 followers on Twitter.

The campaign shows how social advertising is evolving; while posting consumer submissions on billboards is now almost commonplace (HTC One and Domino’s Pizza both recently had campaigns featuring fan-generated content on billboards in Times Square), Pepsi Max UK took the concept to the next level, incorporating Vine videos instead of just tweets or images.  So the question is — what’s next?

Doing Just Vine: How Vine Changed the Social Landscape

This is a guest post by Megan Totka, Chief Editor for ChamberofCommerce.com.

Vine's growth and what it means for SMBsApproaching the one-year anniversary of its launch, Vine has proven to be the little app that could.

The seemingly-revolutionary microvideo platform has managed to make a splash in the social sphere and show that it means business. The numbers don’t lie when it comes to Vine’s success, especially when we consider:

It doesn’t stop there, as Vine only continues to grow in size and scope:

After one mere year, Vine has done plenty to change the face of social as we know it. In addition to shaking up the social landscape, Vine managed to teach marketers and businesses alike what it means to make a mark on such a volatile market.

What can we as business owners take away from Vine as it approaches its first birthday?

Taught Us Something New…

Who would have thought that six second videos could create so much buzz?

Vine’s potential as a fun app for friends was predictable; however, its marketing and viral power was a pleasant surprise. With big brands like Trident, Dunkin Donuts and Mountain Dew using the app for their television advertisements in prime time, it’s clear that such a small app has the potential for big business. As the reach of Vine continues to spread beyond its already massive user base, we can only assume that more and more big brands will latch on.

…and Affirmed What We Already Knew

The social media sphere has been buzzing about mobile and video for years on end. Vine represented the perfect storm of both, putting huge marketing power in the hands of just about anyone with a smartphone. At the same token, Vine’s appeal is no coincidence. As today’s users have shorter attention spans and want to get their content as quickly as possible, Vine delivers such content in sweet, simple six-second packages.

Revitalized Twitter

For quite some time, Facebook has been the proverbial king of the social mountain for most casual users and businesses alike. Facebook already had Instagram in its arsenal when it came to visual media; but what did Twitter have? Before Vine, not a whole lot.

While Twitter wasn’t in fear of dropping off the face of the earth altogether, there were many questions being raised last year (particularly among small business owners) concerning the viability of Twitter as a marketing tool. Twitter’s acquisition of Vine brought the blue bird back into the spotlight, and while many questions still remain for SMBs, there’s no doubt that Twitter’s still flying high.

There’s Always Room for Competition

While Instagram had worked to establish itself as the go-to for images on social, Vine seized the day when they tapped a market previously dominated by YouTube. Instagram responded quickly with its own fifteen-second videos to combat Vine’s hold on the market. The competition between Vine and Instagram shows just how fierce the Internet marketing sphere really is, while also reminding us that a bit of competition can be good for everyone.

It Pays to Think Outside the Box

The concept of Vine is incredibly simple, yet forces marketers to think outside the box. As Vine levels the playing field for marketers, microvideo has caused us to think differently about video marketing. While video used to be the elephant in the room for many business owners, SMBs have already taken advantage of microvideo and what it has to offer.

The Bottom Line

In a relatively short amount of time, Vine has both revolutionized and reaffirmed the way we think about social marketing. Who knows where this little app will go, following its first rollercoaster of a year.  Regardless, we’ll be eager to find out.

Image via Shutterstock

About the Author

Megan TotkaMegan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

69% of Ad Execs To Run YouTube Video Ads Next Year [Survey]

Nearly seven in 10 agency executives (69%) consider advertising via social networks “somewhat to extremely important” as a part of their marketing mix, according to a recent survey by Mixpo that asks 100 agency and media executives about their plans for social video advertising.

How many of the respondents have already run advertising or promotional video campaigns on social?

  • 63% on YouTube
  • 32% on Facebook
  • 12% on Twitter
  • 5% on LinkedIn

And here’s how many respondents plan to run a social media video ad campaign in the next year:

Mixpo survey

survey by Mixpo

Once video advertising becomes available on these platforms, ad execs also plan to use video ads on: Facebook (49%), Vine (18%) and Instagram (14%).

With 75% of all internet users in the US viewing digital video, this is a huge opportunity for marketers; eMarketer estimates that video advertising spending will increase by over 40% in 2013.

Brands Account for 40% of Most-Shared Instagram Videos

Brands Account for 40% of Most Shared Instagram VideosMarketing tech company Unruly examined the 1,000 most shared Instagram videos – and found that 40%  of them come from brands.

Since Instagram (owned by Facebook) launched its 15-second video functionality in June 2013, over 80 different brands have managed to produce videos that rank within the 1,000 most shared on Instagram’s platform.  These brands include Nike, Disney, BMW, General Electric, Red Bull and more.

MTV was the most shared brand on Instagram video; 84 of the brand’s videos ranked within the top 1,000, with a total of 134,110 shares on social and digital platforms including Facebook, Twitter and other sites.

Overall, much of this sharing occurs on Facebook; according to Unruly’s data, 9 out of 10 Instagram video shares occur on Facebook.

Here’s the most interesting statistic: the total number of unique Instagram videos shared on Twitter (176,016) was equivalent to 10% of the unique YouTube videos shared on Twitter during the same period (1,871,530), from September 9 to October 9.  Considering that Instagram video is only 5 months old, that’s pretty impressive.

Have you shared a branded video on Instagram? 

Red Bull Wins Top Social Video Brand of the Year

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL).  The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.

The top social video brands of the year (in order of rank):

Red Bull Social Video Strategy Ranks #1

  1. Red Bull
  2. Google
  3. Disney
  4. Nike
  5. Samsung
  6. Old Spice
  7. Prada
  8. Coca Cola
  9. Nintendo
  10. Adidas

MediaPost quotes Mads Holmen, planning director for goviral: “Brands like Red Bull, Old Spice and Nike are risk-takers, constantly disrupting what’s expected to spark agenda-setting conversation. An effective social video strategy can elevate a brand beyond the product, creating an experience consumers really want to be a part of.”

Burberry Places 16th Among Top Social Video BrandsApple just missed the top ten ranking, coming in 11th. Microsoft was much further back, in 37th place.  The auto industry was led by BMW in 12th place, followed closely by VW in 13th and Mercedes-Ben in 15th.  Burberry – a fashion brand known for its efforts in social media – placed back in 16th.

Visa bumped up to 24th place (the highest for a financial company) as a result of an “aggressive video content program for its Olympic sponsorship.”  Alcohol brands fell way behind, with Smirnoff in 90th place, Corona in 93rd and Jack Daniels in 99th.

Now for the real question – are these social video strategies producing significant ROI? For example, the Red Bull Stratos Jump garnered tons of social (and traditional) media mentions – but will that pay off in terms of brand identity or product sales?

Kellogg’s “It’s Morning Somewhere” Campaign Gets 40,000 QR Scans

Kellogg‘s campaign for Crunchy Nut cereal, launched with the theme “It’s morning somewhere,” has a strong digital component that includes banner ads, homepage takeovers, and online video. The mobile campaign uses QR codes – printed on cereal boxes – that can be scanned by a smartphone (an SMS code is also provided) and connects to a mobile site hosting 13 videos. Different videos run depending on the time of day a consumer connects, and the videos show breakfast time in another country.

ClickZ says the campaign – which is directed toward single men and also includes a traditional website and videos hosted on YouTube – has received mixed reviews, but here are some of the numbers (as of last week):

  • 40,000 QR scans
  • 6,000 texts to the mobile site
  • the scans and texts resulted in 38,000 videos played
  • and 50,000 pageviews
  • a Facebook page with over 7,500 likes

ClickZ quotes Yuvraj Arora, Senior Marketing Director at the Kellogg Company: “The use of QR codes/SMS technology on packaging gave us an opportunity to connect with our consumer and bring the unique personality of the brand to life, beyond what could normally be accomplished with the product packaging alone.”

Kellogg plans to offer more rewards-based content through the QR codes, including voting on new flavors and other rewards for participation.

The ‘It’s Morning Somewhere’ campaign also included TV, print, public relations and in-store marketing.  It was launched in January with a giant cuckoo-clock in Hollywood, featuring live actors performing interactive skits each hour, showing where in the world it was time for breakfast.