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Red Bull Wins Top Social Video Brand of the Year

Posted on November 14, 2012 by Marissa McNaughton | 1 Comment
Red Bull Has Best Social Video Strategy

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. Read →

Posted in: Social Media Statistics

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Kellogg’s “It’s Morning Somewhere” Campaign Gets 40,000 QR Scans

Posted on June 27, 2011 by Marissa McNaughton | 2 Comments
Kelloggs logo

Kellogg’s campaign for Crunchy Nut cereal, launched with the theme “It’s morning somewhere” has a strong digital component, including banner ads, homepage takeovers, and online video. The mobile campaign uses QR codes – printed on cereal boxes – that can be scanned by a smartphone (an SMS code is also provided) and connects to a mobile site hosting 13 videos. Read →

Posted in: Blog, Social Media Campaigns

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