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Pepsi Max #LiveForNow Campaign Brings User-Generated Vines to UK Billboards

Pepsi Max brings user-generated Vines to billboards in the UK

Pepsi Max UK’s #LiveForNow campaign encourages consumers to submit “unbelievable” Vines (six-second videos) for the chance to see their entry on huge billboards in seven British cities. Read →

Doing Just Vine: How Vine Changed the Social Landscape

Vine: marketing for SMBs

Approaching the one-year anniversary of its launch, Vine has proven to be the little app that could. The microvideo platform has done plenty to change the face of social as we know it, and managed to teach marketers and businesses alike what it means to make a mark on such a volatile market. Read →

69% of Ad Execs To Run YouTube Video Ads Next Year [Survey]

YouTube on its way to becoming 'mobile-first'

Nearly seven in 10 agency executives (69%) consider advertising via social networks “somewhat to extremely important” as a part of their marketing mix, according to a recent survey by Mixpo that asks 100 agency and media executives about their plans for social video advertising. Find out which social platforms ad execs are using the most for video ads – and which they plan to use in the next year. Read →

Brands Account for 40% of Most-Shared Instagram Videos

Brands Account for 40% of Most Shared Instagram Videos

Marketing tech company Unruly examined the 1,000 most shared Instagram videos over a one month period – and found that 40% of them come from brands. Read →

Red Bull Wins Top Social Video Brand of the Year

Red Bull Has Best Social Video Strategy

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. Read →

Kellogg’s “It’s Morning Somewhere” Campaign Gets 40,000 QR Scans

Kelloggs logo

Kellogg’s campaign for Crunchy Nut cereal, launched with the theme “It’s morning somewhere” has a strong digital component, including banner ads, homepage takeovers, and online video. The mobile campaign uses QR codes – printed on cereal boxes – that can be scanned by a smartphone (an SMS code is also provided) and connects to a mobile site hosting 13 videos. Read →

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