Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram and Pinterest:
Users can now share multiple photos on Twitter via web and the Android app
- Facebook to expand video ads to seven countries outside U.S. – Facebook’s video advertising service, featuring 15-second video ads that play automatically, are expanding to a limited group of advertisers in France, Germany, Brazil, Japan, Canada, Australia and Britain (re/code)
- New feature for Facebook iOS, Android apps uses microphones to identify songs, TV shows, movies – Facebook has added a feature to its iOS and Android apps; users can use their microphones to identify songs, television shows, or movies for inclusion in optional, pre-populated status updates (AllFacebook)
Any social media updates that we missed? Let us know in the comments below.
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The Vine community currently has more than 13 million users, according to a Twitter blog post on Monday. The post announced that Vine for Android is now available — and it means that Vine is sure to see user numbers skyrocket as Android users download the video sharing app. Topsy estimates that, on average, Vine users post 12 million videos on Twitter every day (as reported by The New York Times).
Android users running 4.0 or higher can download the app from Google Play. Users should expect to see frequent updates over the coming weeks, as the Android app picks up additional features that are already on the iOS version.
Vine, Twitter’s 6-second (looping) video sharing service, was launched back in January of this year. It has seen impressive growth in just four months, and has also been quickly adopted by brands as a powerful (and often creative) marketing tool. Check out this fun example from Doritos:
Have you – or your brand – started to experiment with Vine?
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The #RLTM Scoreboard: Social Networking Stats for the Week
||1 billion active users
||over 500 million users
||599 million monthly active users
||over 400 million users
||over 170 million users
||via iResearch iUser Tracker
||over 190 million users
||200 million active users
||135 million monthly active users
||93 million blogs
||100 million users
||20 million unique monthly users
||nearly 30 million users
||over 25 million users
||15 million monthly users
||56 million monthly unique visitors
Please email email@example.com if you have additional updates, or a social network that you feel should be on the list.
YouTube Sees Huge Growth in Sweden, Expands In Nordic Countries
YouTube has seen impressive growth in Sweden following the launch of a local site in 2008. Based on those figures and the current popularity of YouTube in neighboring countries, the video sharing platform has just launched local sites in Denmark, Finland and Norway.
Sweden’s YouTube.se now has one million unique daily visitors. In 2008, viewers watched just 1.2 million clips per day; now, that number has grown to 25 million video clips each day – a growth level of 1,983% over the last five years (eMarketer).
The launches in Denmark, Finland and Norway are a reaction to the local site’s success in Sweden, and also YouTube’s stats in those countries:
- YouTube is the third most visited website in Denmark
- YouTube is the fourth most visited website in Finland
- 12% of internet users in Norway visit YouTube daily (18% of those ages 15-29)
The expansion will provide viewers with more relevant content, and will enable local advertisers to “purchase and run banner, text and video ads directed specifically toward visitors in those three countries.”
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A new study by Yahoo! measures the changes in the online video market over the past two years, including types of videos viewed, popular viewing times, video sharing, and the receptivity to advertisements within videos.
The general numbers show significant growth in the market – more than half (57%) of users now watch online video on any given day, a 33% increase from 2009. The types of video being viewed are changing as well: full-length movies (8%) and TV shows (18%) are gaining popularity, while the popularity of short video clips has declined slightly, dropping from 84% in 2009 to 74% of total videos viewed in 2011.
Looked at by service, the viewership grew significantly for Netflix (200%) and Hulu (67%) since 2009.
The popular times for online video viewing are also evolving. Viewing during the 9-5 business day has decreased, while video watching between 6pm and 9pm has grown more than 30 percentage points over the last two years.
According to the study, receptivity to online video ads is clearly correlated to the quality of the advertising content. The more professional the ad content, the higher the ad recall and information retention was for brands.
In terms of video sharing, only 26% of consumers reported sharing a video in the past 24 hours, a significant drop from the 34% who did so in 2009. The sharing demographic has changed as well, with 72% of sharing coming from viewers ages 25-54 (up from 64% in 2009) – this shift marks an older demographic moving into the sharing space.
Yahoo!’s study comes from a May 2011 survey of more than 4,100 online video viewers about their last viewing experience in the previous 24 hours.
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