A recent study by business video platform provider Qumu examined the topic of Employee Generated Content (EGC) in the enterprise, asking executives who produces these videos, what content they focus on, and whether they are interesting and effective. The results revealed that while EGC video is on the rise, just over half (51%) of executives are concerned that employees will “upload irresponsible content to the company network.” Read →
BP Terry has established a fake BP Twitter account that has soared in popularity (with exponentially more followers than BP’s real account), and he is a controversial example of the use of Twitter for social commentary. This video was filmed at TWTRCON NY on June 14, 2010, at which BP Terry participated on stage “in character.” Read →
Tonia Ries, host of TWTRCON NY 2010, interviews BP Terry of @BPGlobalPR. Terry has established a fake BP Twitter account that has soared in popularity (with exponentially more followers than BP’s real account), and he is a controversial example of the use of Twitter for social commentary. This video was filmed at TWTRCON NY on June [...] Read →
Part Three: Rafat Ali, Publisher and Editor of paidContent.org, moderates a panel including Paul Berry, CTO of Huffington Post; Eric Carvin, Social Networks and News Environment Editor of Associated Press; Cynthia Collins, Director of Digital Marketing for The New York Times, and Craig Engler, Senior Vice President and General Manager of Syfy Digital. Read →
Part 1: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, speaks about how and why JetBlue began to use social media. He presents the challenge of creating a successful marketing plan in the airline industry, which traditionally isn’t rated well with consumers. Read →
The Old Spice Guy has demonstrated how social media can almost instantly create a mega-hit. In case you’ve missed him, Old Spice Guy Isaiah Mustafa burst on the advertising scene in February and the ads he shot –featuring his great abs – not only became a hit, but went viral on YouTube with more than [...] Read →
Middleberg Communications and the Society for New Communications Research have released their 2nd annual “Media in the Wired World” survey, finding that journalists have increased their use of social media: Nearly 70% of journalists are using social networking sites, a 28% increase since 2008 48% are using Twitter or other microblogging sites and tools, a [...] Read →
According to a new “University of Media” study conducted by Mindshare’s Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer, the average U.S. college kid’s social sphere encompasses 87 email contacts, 146 cell phone contacts and 438 friends on social networks. The study followed 144 students between the ages of 18 and 24, [...] Read →
According to a new study conducted by ForeSee Results of nearly 10,000 visitors to the 40 biggest U.S. retail sites, 56% of shoppers at these online stores “friend,” “follow” or “subscribe” to a retailer on a social networking site including Facebook, Twitter, or YouTube. The video hub attracts 22% of online shoppers, MySpace, 15%; Twitter 11%, [...] Read →
Procter & Gamble has created a mobile social campaign designed to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand, while leveraging the intimacy of the mobile phone and the adding viral elements to leverage teen girls’ propensity to share. P&G tapped mobile marketing agency Phonevalley and [...] Read →
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