The Old Spice Guy has demonstrated how social media can almost instantly create a mega-hit. In case you’ve missed him, Old Spice Guy Isaiah Mustafa burst on the advertising scene in February and the ads he shot –featuring his great abs – not only became a hit, but went viral on YouTube with more than [...] Read →
Middleberg Communications and the Society for New Communications Research have released their 2nd annual “Media in the Wired World” survey, finding that journalists have increased their use of social media: Nearly 70% of journalists are using social networking sites, a 28% increase since 2008 48% are using Twitter or other microblogging sites and tools, a [...] Read →
According to a new “University of Media” study conducted by Mindshare’s Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer, the average U.S. college kid’s social sphere encompasses 87 email contacts, 146 cell phone contacts and 438 friends on social networks. The study followed 144 students between the ages of 18 and 24, [...] Read →
According to a new study conducted by ForeSee Results of nearly 10,000 visitors to the 40 biggest U.S. retail sites, 56% of shoppers at these online stores “friend,” “follow” or “subscribe” to a retailer on a social networking site including Facebook, Twitter, or YouTube. The video hub attracts 22% of online shoppers, MySpace, 15%; Twitter 11%, [...] Read →
Procter & Gamble has created a mobile social campaign designed to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand, while leveraging the intimacy of the mobile phone and the adding viral elements to leverage teen girls’ propensity to share. P&G tapped mobile marketing agency Phonevalley and [...] Read →
An online backlash is growing against a smutty Toyota ad featuring a girl’s father and boyfriend having an innuendo-laden discussion about taking her virginity and “having her on her back” . The video was the winner of a Toyota-endorsed competition, the Clever Film Competition, which was organised by Saatchi & Saatchi. The running of the competition [...] Read →
A survey of b-to-b and b-to-c marketing professionals by BtoB and the Association of National Advertisers shows dramatic growth in the use of social media as a marketing tactic: 66% said they are now using social media, up from 20% of respondents to the 2007 survey. Twitter ranked higher among b-to-b (70%) than b-to-c (46%) [...] Read →
A TubeMogul study found, on average, that audiences clicking on video links from Twitter watched a video 37% longer than viewers referred from Facebook, and 50% longer than those sent from Digg. Story on MediaPost. Read →
In partnership with Ripcode, MySpace will now let users download videos they’ve uploaded or marked as favorites to their mobile device, including premium content on branded channels, such as TMZ, National Hockey League, National Geographic, The Onion and others. Read →