StrongMail has released the results of its “2011 Marketing Trends”online survey, onducted from November 18 – 29, 2010 across 925 business leaders across a wide range of industries. According to the survey, half of businesses plan to increase their marketing budgets in 2011. Email marketing (65%) and social media (57%) will be the top areas of [...] Read →
After Facebook partially disabled the Whopper Sacrifice campaign, citing violations of its privacy policy (Facebook has a policy not to publish a de-friending) bloggers such as Michael Arrington (“Facebook Blows A Whopper of An Opportunity“) agreed that Facebook overreacted and, indeed, was giving the campaign even more publicity. Burger King and their agency Crispin Porter [...] Read →
While many marketers are still at the “let’s build a fan page” stage of Facebook marketing, some are starting to go a step farther and experiment with application-driven engagement. Burger King, working with agency Crispin Porter, has launched a campaign that has been generating a ton of coverage and building buzz over the last few [...] Read →