Australian airline Qantas has seen a string of social media ‘fails’ in the last several months, the latest being a Twitter contest labeled the “Hindenburg of of social media strategies” by one irate tweeter. How did Qantas manage to embroil itself in such social media hot water, and then continue to make the situation worse? And what can the beleaguered airline do to resurrect its reputation with frustrated customers? Read →
Gone are the days of sending off complaints via snail mail and waiting 6-8 weeks for a reply. Now, customers can shoot off a 140-character tweet and expect a reply within minutes. New research by Maritz shows that nearly half of those who tweet a complaint at a brand expected the company to read and respond to their tweet. Read →
There’s no question that Virgin America has embraced technology and social media. Referred to as a “snazzy airline” by Mashable, it has a plane named by hashtag (#nerdbird), was the first airline to offer free Wi-Fi fleetwide and outlets near every seat, and has run promotions using social media platforms as diverse as Twitter, Foursquare, Loopt, Groupon and Klout. Read →
Got time to spare before your Virgin America flight? Waiting just got a little more fun if you’re at San Francisco’s brand new Terminal 2, where Virgin America is randomly awarding prizes for check ins on Foursquare and Facebook Places. The campaign began yesterday with the opening of Terminal 2, and features 5 new badges for check ins, prizes, and surprises throughout the terminal. Read →
TechCrunch reports that a Loopt promotion Virgin America promotion appears to have been extremely succesful. On Tuesday, August 31, 2010, Virgin America and location network Loopt partnered to offer two-for-one tickets from California to Cancun or Los Cabos. To earn the deal, customers had to check in on Loopt at SFO, LAX, or at one [...] Read →
.
|
