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“Digitally Mature” Companies Make More Money

The Digital Advantage

Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies? How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Read →

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

Volvo Pinterest Campaign

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. The promotion marks the launch of Volvo’s Pinterest channel, and asks users to create a “Volvo Joyride” pinboard to win a four-day lease of a new Volvo model, plus additional road trip perks. Read →

Costolo Claims Twitter is Highly Effective for Advertisers

Twitter CEO Dick Costolo at D9 small

At the All Things Digital D9 conference Wednesday, Twitter CEO Dick Costolo shared a number of facts about Twitter’s growth and performance as an advertising platform. Here are some highlights, captured by Peter Kafka for All Things D: Read →

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