The game itself drew a record 24.1 million tweets. But the moment that generated the highest velocity of tweets? The power outage, which Twitter says earned a game-winning 231,500 tweets per minute. And many advertisers took advantage of this huge realtime conversation, finding ways to participate in the conversation with clever, entertaining and engaging content. Here are 8 of our favorite brand tweets from last night’s game — which is your favorite? Read →
Today Walgreens launched a new, exclusive mobile coupon program with Foursquare. The campaign will deliver instant savings directly to customers checking in (via Foursquare) at any Walgreens location nationwide. Walgreens – which claims the largest Foursquare following in the US for a retailer – is the first and only retailer (so far) to launch this kind of partnership. Read →
LocalResponse monitors realtime content and allows marketers to automatically message Twitter users based on that content–a platform that was recently surrounded by controversy around campaigns that it powered for some of its beta customers. Most notorious among these was a Toyota Camry Super Bowl promotion in which a series of verified accounts sent unsolicited @ messages to users who were tweeting with Super Bowl-related hashtags. According to LocalResponse co-founder and VP product Michael Muse, the company will no longer allow clients to run that type of campaign. Read →
This weekend Toyota came under fire for using LocalResponse to send automated tweets responding to hashtags, in a way that was perceived as spam. Now Walgreens is planning on using the same technology that Toyota used in its campaign to send messages to customers using mobile apps to check in at its stores. Will the Walgreens campaign be more successful? Read →
If you’re going to start a Twitter war on behalf of your brand, you’d better make sure you have some key weapons in your arsenal: a simple, easy-to-understand story, a fair and just cause, and an army of fans ready to fight for you. Yesterday, Walgreens started a Twitter war with Express Scripts, a prescription drug insurer–around a fairly complicated issue. Did fans show up for the fight? Read →
A new social media campaign by Walgreens allows the brand’s social ‘fans’ to help provide more than $6 million in flu shot vouchers (about 200,000 vouchers total). The campaign will run on both Facebook and Foursquare, where fans can help donate free flu shot vouchers to their choice out of five national charities. Read →
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