Now that Twitter is a media company, building a walled garden around “its” content, it has two customers. The people who use the platform to share and read content (formerly known as “users,” but now better referred to as “the audience”), and the advertisers. And, like other media companies, it now needs to build another wall: a Chinese Wall between advertisers and users. Read →
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The #GuyAdams Controversy: Twitter Builds Another Wall. And That’s A Good Thing.
Posted on August 1, 2012 by Tonia Ries | No Comments
Posted in: Insights
Tags: #GuyAdams, #NBCfail, Chinese Wall, Guy Adams, NBC, Twitter, Walled Garden
A Walk Through Twitter’s Walled Garden
Posted on July 27, 2012 by Tonia Ries | 9 Comments
Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. What will this experience look like? Read →
Posted in: Insights
Tags: branded hashtag page, Events pages, Expanded Tweets, Hashtag pages, Twitter, Twitter API, Twitter Cards, Twitter video, Walled Garden







