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The #GuyAdams Controversy: Twitter Builds Another Wall. And That’s A Good Thing.

Guy Adams spends some time in the eye of a Twitter storm

Now that Twitter is a media company, building a walled garden around “its” content, it has two customers. The people who use the platform to share and read content (formerly known as “users,” but now better referred to as “the audience”), and the advertisers. And, like other media companies, it now needs to build another wall: a Chinese Wall between advertisers and users. Read →

A Walk Through Twitter’s Walled Garden

Twitter is building a Walled Garden. What will it look like?

Ever since Twitter picked a business model based on advertising, the company has been emphasizing the importance of creating a “consistent experience” for Twitter users. What will this experience look like? Read →

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