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Update: Whopper Sacrifice Responds to Facebook Disabling its Campaign

Posted on January 15, 2009 by Tonia Ries | Post a comment
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After Facebook partially disabled the Whopper Sacrifice campaign, citing violations of its privacy policy (Facebook has a policy not to publish a de-friending) bloggers such as Michael Arrington (“Facebook Blows A Whopper of An Opportunity“) agreed that Facebook overreacted and, indeed, was giving the campaign even more publicity. Burger King and their agency Crispin Porter [...] Read →

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Review: BK's Whopper Sacrifice Facebook Application Generates Heat

Posted on January 12, 2009 by Tonia Ries | 2 comments
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While many marketers are still at the “let’s build a fan page” stage of Facebook marketing, some are starting to go a step farther and experiment with application-driven engagement.  Burger King, working with agency Crispin Porter, has launched a campaign that has been generating a ton of coverage and building buzz over the last few [...] Read →

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