Marketers will spend $1.2 billion in paid advertising on social networks in the U.S. in 2010 — a 3.9% increase driven mainly by Facebook’s rapid growth, according to a new eMarketer forecast. Worldwide, paid social network advertising is expected to increase 12% to $2.2 billion this year, and to $2.5 billion in 2010. Facebook’s U.S. ad revenue [...] Read →
TechCrunch and others report this week that a San Francisco-based start up, iWidgets, has raised $4.1 million in Series A funding from Opus Capital and University Venture Fund. Eyebrows are raised: in this climate, what does it take t get funded? Not surprisingly, there’s a social media component. The company lets anyone Read →
Many online publishers still put a lot of effort into building and rebuilding topic menus – it’s tough to get out of the old “table of contents” mindset, isn’t it? But the real key to site stickiness and depth of engagement is to flag related content. If I clicked on a news story about a [...] Read →
Research firm eMarketer released new forecasts for social network ad spending this week. The figures are more conservative than the company’s May forecasts, with total ad spending in 2008 to reach $1.2 billion, projected to grow 10% to $1.3 billion next year. eMarketer attributes the lower-than-previous projections to Read →
Having been told by Tonia that I would have to provide useful content for this site, rather than just pronouncing from on high, I spent the Sabbath playing around with Facebook Connect (website | Tonia’s post,) to see whether I could extract something useful from it. Read →