Beauty brand Clarisonic used a cause marketing campaign to substantially increase traffic to its Facebook page, contributed to doubling unit volume of its skincare brush product, and resulted in a more than $1 million contribution to Look Good…Feel Better, which hosts self-help beauty workshops to help improve the self-esteem and quality of life for people battling cancer. Read →
A survey from Eversave analyzes the preferences of adult female Facebook users, including their main reasons for using the social network, what bugs them when using the site, and their search for daily deals. Out of the 450 women surveyed, 83% check Facebook 2-10 times daily, while 15% check Facebook once a day. Read →
Working with Klout and PeopleBrowsr, Brian Solis has analyzed Twitter influence by gender. The top 50,000 most influential people on Twitter closely matched the gender spread of the global Internet population as measured by comScore: 52% males and 48% females, compared to a global 18+ internet population of 54% male and 46% female. Among these [...] Read →
comScore, Inc. has released a global report on women’s online usage titled “Women on the Web: How Women are Shaping the Internet,” which provides an analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. The report found that social networking sites reach a higher percentage of women than [...] Read →
Lightspeed Research, on behalf of the Oxygen Media Insights Group, surveyed a nationally representative sample of 1,605 U.S. adults who use social media. According to reports on the survey–we have not been able to find the actual report itself–39% of women 18-34 are now self-proclaimed “Facebook addicts.” Read →
iVillage and SheSpeaks have released a joint an report, “Women and the Digital Path to Purchase, based on an online survey of random sample of women from the SheSpeaks panel, fielded in March 31-April 2, 2010, in which 1,581 U.S. women participated. The research studied the impact of different digital marketing tactics on women’s in-store purchase behavior. Facebook [...] Read →
A study from Q Interactive and Social Media World Forum of more than 2,000 women in November of 2009 found them actively engaging with brands while social media gaming. 97% of women prefer to earn virtual currency through either winning more or accepting a branded offer – versus paying for it with “real” money Only one [...] Read →
The latest Forrester Research Social Technographics report shows that one in every three online Americans is a “Conversationalist,” someone who updates their status on a social networking site such as Facebook or posts updates on Twitter at least once weekly. Conversationalists are younger than the average adult consumer — 56% female, with household incomes slightly above [...] Read →
According to a new edition of the SheSpeaks “Annual Social Media Study,” social networking profile penetration climbed from 58% of Internet users in 2008 to 86% in 2009. 80% of female Internet users said they had become a fan of a product or brand on a social network. In addition, 72% had learned about a new [...] Read →
Exhibiting what is now known as “cyberdisinhibition,” Web users are more likely to feel able to meet new people or be empowered to do something they wanted to. New research from Euro RSCG Worldwide finds that more than any other demographic, females ages 25 to 54 are the most likely to let loose online. They are [...] Read →