Exhibiting what is now known as “cyberdisinhibition,” Web users are more likely to feel able to meet new people or be empowered to do something they wanted to. New research from Euro RSCG Worldwide finds that more than any other demographic, females ages 25 to 54 are the most likely to let loose online. They are [...] Read →
Performics and ROI Research have released a study of 3,000 active social network users in the U.S. which found that while sites such as Facebook and Twitter were primarily for socializing, branding and marketing content was widely accepted. Almost half (48%) of Twitter users who saw a brand’s name mentioned on the site would go on [...] Read →
Razorfish surveyed 1,000 consumers: 80% belonged to at least one social network and 40% were active in two. 62% say they don’t seek out brand opinions via social media but 71% share recommendations on products and services on social sites at least once every few months. 29% of survey participants associated themselves with specific brands [...] Read →