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Online Retail: Twitter Shoppers Spend the Most, Facebook Traffic up 92%

Posted on September 16, 2011 by Tonia Ries | 1 comment

Social media is the fastest-growing source of traffic to online retail sites–but visitors from Facebook or Twitter have a lower conversion rate than those arriving on a shopping site via a search engine, according to a new study released by e-commerce personalization engine RichRelevance. The company analyzed more than 200 million August 2011 shopping sessions on major US retailing sites to understand trends in online shopping behavior, and found that Facebook traffic to online retailers increased 92% from August 2010 to August 2011. Read →

Posted in: Social Media Statistics

Tags: AOL, AOV, average order value, Bing, conversions, e-commerce, etailing, Facebook, Google, online retail, online shopping, retail, search traffic, traffic, Twitter, Yahoo

Online Americans Viewed Over 5 Billion Video Ads in June

Posted on July 20, 2011 by Marissa McNaughton | Post a comment

New data from comScore’s Video Metrix service reveals that 178 million U.S. Internet users – 85.6% – watched online video content in June 2011, with an average of 16.8 hours per viewer. U.S. internet users engaged in an all-time high of over 6 billion viewing sessions during the month, and viewed over 5 billion online video ads over that time period. Read →

Posted in: Blog, Social Media Statistics

Tags: advertising, Comscore, Google, Hulu, Microsoft, online video, Tremor Media Video Network, VEVO, Viacom, video ads, Yahoo, Youtube

CSR and Social Media: How to Do the Right Thing #RLTM NY Panel [Best of the Backchannel]

Posted on July 14, 2011 by Tonia Ries | Post a comment

Part 8 of our summary of the June 6 #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the event. These tweets capture ideas from the panel titled “CSR and Social Media: The Business Case for Taking a Stand,” with Fenton Senior Vice President Susan McPherson, Yahoo! Director, Business & Human Rights Program Ebele Okobi-Harris, and moderated by Other Than That Founder Cathy Brooks. Special thanks also to Hardee’s Public Relations and Social Media Manager Jenna Petroff, a member of the #RLTM NY audience who agreed to join the panel for an impromptu discussion of her response to the Joplin tornados. Read →

Posted in: #RLTM Blog, Blog

Tags: #RLTM NY 11, Best of the Backchannel, Cathy Brooks, CSR, Fenton, Hardee's, Realtime NY, shoes, transparency, Yahoo

Online Video on the Rise, Netflix Viewership Grows 200%

Posted on July 6, 2011 by Marissa McNaughton | Post a comment

A new study by Yahoo! measures the changes in the online video market over the past two years, including types of videos viewed, popular viewing times, video sharing, and the receptivity to advertisements within videos. More than half (57%) of users now watch online video on any given day, a 33% increase from 2009, and the types of video being viewed are changing. Read →

Posted in: Blog, Social Media Statistics

Tags: Hulu, Netflix, online advertising, online sharing, online video, video sharing, videos, Yahoo

Indonesia is Facebook’s 2nd Largest Market with 35 Million Users

Posted on May 4, 2011 by Marissa McNaughton | Post a comment

Jakarta, Indonesia - 2nd Largest Facebook Market in World

The U.S. is easily in the lead with 152.2 million Facebook users, but Indonesia now comes in 2nd with 35.2 million users, and “more than half of the country’s online population participates on social networking sites” as reported by eMarketer. See the list of top ten countries by number of Facebook members. Read →

Posted in: Blog, Social Media Statistics

Tags: eMarketer, Facebook, Foursquare, Indonesia, Koprol, mobile, U.S., Yahoo

Press Release: Realtime NY 11 Speakers to Include Social Media Innovators from Citibank, McDonalds, PepsiCo, …

Posted on May 4, 2011 by Marissa McNaughton | Post a comment

NEW YORK, May 3, 2011 /PRNewswire/ — The Realtime Report and Modern Media today announced that Realtime NY 11 (http://therealtimereport.com/ny11, hashtag #RLTM), a one-day conference on the business use of realtime, social and mobile technologies taking place June 6, 2011 at B.B. King Blues Club in New York, will feature case studies and best practices from social media experts at leading brands. Read →

Posted in: #RLTM Blog, Blog

Tags: Ad.ly, Allison Ausband, analytics, Bravo, Cathy Brooks, Citibank, Daniel Gallant, Delta, edelman digital, Facebook, Foursquare, Frank Eliason, Gatorade, geolocation, influence metrics, International Delight, Jason Harty, Jeff Cole, Jocelyn Foster, Kellogg, Laura Fitton, Lisa Hsia, Loopt, Mark Ghuneim, McDonald's, Michael DiLorenzo, Modern Media, NHL, Nuyorican Poets Cafe, oneforty.com, Other Than That, pepsico, PR Newswire, Pretzel Crisps, Randall Brown, Realtime Conference, Realtime NY 11, Realtime Report, Rick Wion, RLTM, SCVNGR, Shiv Singh, social commerce, social media, Steve Boom, Trendrr, Twitter, Twitter conference, Victoria Harres, Wiredset, Yahoo

Facebook Accounts for 26% of All Online Display Ad Impressions in U.S.

Posted on May 2, 2011 by Marissa McNaughton | Post a comment

Facebook reigns as the No. 1 online display ad publisher, according to comScore’s data from the fourth quarter of 2010, which has Facebook accounting for just under 26% of all U.S. display ad impressions. Read →

Posted in: Blog, Social Media Statistics

Tags: digital advertising, display ads, Facebook, Yahoo

50% of Users Prefer Facebook as Social Login for Retail Sites

Posted on April 28, 2011 by Marissa McNaughton | 2 comments

A recent report from Janrain analyzes the preferred networks for social logins and social sharing among 350,000 websites worldwide using Janrain Engage. Q1 of 2011 marks the first time Facebook has overtaken Google as the most popular choice for social sign-ins since the company started reporting these stats back in January 2010. Read →

Posted in: Blog, Social Media Statistics

Tags: Facebook, Google, Janrain, online behavior, social login, social media, social networks, social sharing, Twitter, WindowsLive, Yahoo

50% of Tweets Consumed Come From Only 20,000 ‘Elite’ Users

Posted on March 29, 2011 by Marissa McNaughton | 2 comments

A new Yahoo research study reveals that approximately 50% of tweets consumed come from only around 20,000 Twitter users. The study classifies Twitter users as ‘elite’ – including media, celebrities, organizations and bloggers – and ‘ordinary’ (everyone else). Check out the main findings here… Read →

Posted in: Blog, Social Media Statistics

Tags: bloggers, celebrities on Twitter, celebrity tweets, social media, Twitter, Yahoo

Facebook Tops Google as Most-Visited and Most-Searched Site of 2010

Posted on December 30, 2010 by Tonia Ries | 2 comments

Hitwise has released its analysis of the most-visited web sites and most popular search terms for 2010. Facebook has moved from the third spot in 2009 to the top most-visited web site in 2010, accounting for 8.93% of all U.S. visits between January and November 2010. Google.com ranked second with 7.19% of visits, followed by [...] Read →

Posted in: Blog, Social Media Statistics

Tags: Bing, Facebook, Google, Hitwise, MySpace, search terms, traffic, Yahoo, Youtube

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Online Retail: Twitter Shoppers Spend the Most, Facebook Traffic up 92%

Online Americans Viewed Over 5 Billion Video Ads in June

CSR and Social Media: How to Do the Right Thing #RLTM NY Panel [Best of the Backchannel]

Indonesia is Facebook’s 2nd Largest Market with 35 Million Users

Facebook Accounts for 26% of All Online Display Ad Impressions in U.S.

Facebook Tops Google as Most-Visited and Most-Searched Site of 2010

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