This weekend Toyota came under fire for using LocalResponse to send automated tweets responding to hashtags, in a way that was perceived as spam. Now Walgreens is planning on using the same technology that Toyota used in its campaign to send messages to customers using mobile apps to check in at its stores. Will the Walgreens campaign be more successful? Read →
New York City-based Corcoran Group is using location-based applications to build relationships and show off its neighborhood expertise to its real estate clients. On Foursquare, the company has left almost 1,000 tips around New York City, and it has similar initiatives on Gowalla and Foodspotting. Corcoran Director of Interactive Marketing Matthew Shadbolt explains. Read →
Over the past year, Twitter.com’s audience grew by 46 million unique visitors across the world, and in October the site drew 104.6 million visitors (an increase of 79.4% from last year). However, only 6 million of these new users were in the U.S. Read →
Garrido’s Restauarant in Austin, Texas has designated manager Nicole Maddocks to monitor and post on Facebook, Twitter, Yelp and other social media sites. In an interview with SmartBrief, she says that while she wishes Twitter would prove to be the most useful in driving traffic to the eating establishment because she spends so much time [...] Read →