To celebrate reaching 2 million “likes” on Facebook, AT&T started singing to their Facebook fans. The brand’s “House Band” created a series of realtime, personalized songs in response to fan submissions, and posted them to Facebook and YouTube throughout May 21 and 22. Read →
British wireless and mobile provider O2 is running a holiday campaign complete with personalized messages from Santa on YouTube. Using the hashtag #O2santa, followers can tweet Santa a message they’d like him to read, and he will create and post a personal video on his YouTube channel in response. The aim is for followers to then share the video via social platforms, tweeting the personal message or emailing a link to the video. Read →
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