Tag Archives: Youtube

How to Get More YouTube Adsense Revenue On Your Channel

How to Get More YouTube Adsense Revenue On Your Channel
By Ernest Thompson

Getting more YouTube Adsense revenue, and raking in them big YouTube bucks, is the goal of a number of people with channels and videos on YouTube. This guide will break the process of getting more YouTube revenue down into three parts:

  1. 1. Improving your video’s quality
  2. 2. Improving the YouTube ads themselves
  3. 3. Managing your YouTube channel in the long-term

Let’s cut the intro and get right to work on making those YouTube dollars in this example filled article.

Improving Your Video’s Quality

This is as much about creating better videos as it is about creating a better environment for your videos to be found. Creating a video that people love to watch is one thing, creating a space where people feel comfortable coming back again and again, driving your subscribers and revenue up, is quite another.

Personality Is Everything on YouTube

The most viewer-friendly videos on Youtube are those that have personality to them. Being an identifiable person to your audience is the most important thing there is. Have crappy cameras and next to no editing skills? So what? The Smosh team built their million dollar YouTube Revenue empire on this video:

Sure they grew with the times but they started out as people you could identify with, just goofy guys doing their thing. I’m not saying that you MUST be a goof, but you must be someone who your targeted audience identifies with.

Regularly Schedule Your Video Posting

Building an audience, and your YouTube revenue, is all about consistency. Your audience needs to know that you’re an actual presence so that they’ll subscribe, and so that they know when to come back.

Everyone knows that Philip DeFranco publishes new videos every Monday to Thursday. They show up like clockwork, and his audience shows up just as regularly. He even includes it in the header image of his page:


Inconsistency has killed more good YouTube channels than you’d believe. Think of your show like TV. Every show works hard to establish their time slot and drill it into your head when they are on.

Organize Your Videos Digitally

Once you establish your organization as far as times go, you need to start organizing your videos digitally.

Take time to consider:

  • 1. Your YouTube SEO tactics: Choose keywords and use them in your title, description, and tags. Using them constantly, but not overtly, will help you be found and help organize where your ‘fit’ on YouTube.
  • 2. Using YouTube annotations and links: This will direct people to what you want them to do. Want more subscribers? Tell people. Want them to watch another video? Have a pop-up and tell them.
  • 3. Have a video intro: Intros that can quickly establish what you and your videos are all about are important, as viewers respond better when they have a clear idea of what’s to come.

How It Should Have Ended does all of this very well as they put ‘X-Men: Days of Future Past’ in the title, description, and tags, have annotations that direct viewers to watch more and subscribe, and they use some great intros to establish an online identity for themselves:

There’s plenty more to learn about YouTube SEO and video optimization if you’re curious and want to work harder on making those YouTube dollars.

Creating Your Own Thumbnails

The points above will help people find you in the YouTube search engine. What you need now is a great thumbnail (the image displayed next to your video in search results) to increase impulse clicks.

Do not use the thumbnails that YouTube automatically generates for you; they don’t do anything to help the viewer decide to click on your video. Check out these great thumbnail examples from Epic Meal Time:


Notice how those catch your eye, and how they could get you clicking. Learn more about creating custom YouTube thumbnails if you’re curious about the technical aspects.

Improving The YouTube Ads

First, you’re already part of the YouTube Partner Program, right? That’s the first step. The next step is working to improve your search rankings. Doing a little keyword research for words in your industry or genre can go a long way, I like to use Google Adwords Keyword Planner. To explain it simply:

  1. 1. Better keywords
  2. 2. Better traffic
  3. 3. Better ads showing
  4. 4. More YouTube Revenue

It all starts back with your keyword research and making sure you’re being found by the right people at the right time.

Tags are another aspect of this. You will use your tags to connect your videos to other relevant videos. Think of it as keyword optimization for after search viewing. Don’t play the ‘just use the most popular tags’ game. That classifies you as spam, and will not endear you to the YouTube audience you want.

Limit In-Video Ads

Having a partner that you work with on your videos as a sponsor can be nice, but be wary of conflicts of interest creeping up. Your YouTube Adsense Revenue will always be there when you build an audience, but sponsors can come and go.

You also have to consider your viewers in all this. Do they want to watch a YouTube ad before your video, and then watch another ad within your video itself? They stopped watching TV because of that to begin with.

I have really only come across one YouTube user who can get away with a sponsor mention and that’s Philip DeFranco. It’s in the first 90 seconds:

It’s tasteful, it’s in his voice, and he doesn’t try to be sneaky about it. His audience understands that those sponsors help him keep the lights on and bring them his content. If you want to include sponsors, follow his model.

Managing Your YouTube Channel In The Long Term

No one ever made any real money off one hit video. Ask every one-hit wonder who ever gets massive radio play, the money isn’t there. The money is in establishing and maintaining a long term audience.

The first step in doing this is in establishing a video style. Be sure to:

  1. 1. Fill in all of your profile information so you’re not a blank.
  2. 2. Use a consistent logo, color set, and branding.
  3. 3. Create a custom header image that tells viewers something about your channel (refer to Philip DeFranco’s above)
  4. 4. Customize the background color to match your scheme.

Make your YouTube channel feel like your own. Give it your own personal touches and make it memorable for people.

Change Your Video Presentations From Time To Time

Different YouTube viewers will want different things from you. Having varying styles of video presentation means:

  • 1. Having short and long videos: That time-stamp at the bottom of a video is something YouTube users look at before they watch a video.
  • 2. Creating video playlists: Group similar videos together by topic, time, or whatever. This will let people sit back and catch up with you when they have time. Your plays will pile up this way.

Being diverse, but staying within your genre, will help you snag as many relevant viewers as possible, and keep your YouTube earnings high.

Foster a Community Feeling

Every successful YouTube user knows that they didn’t build their YouTube channel with the latest camera, smart editing, or digital tricks. In the end, they built it with the fans who care about them. PewDiePie has his ‘bros’ and the ‘bro fist’; a perfect example of building a community. He has more subscribers than anyone, so maybe building a community is a good idea.

Ways to foster and build a YouTube community include:

  1. 1. Asking for comments at the end of your video and responding to some personally
  2. 2. Creating video responses for the best questions raised about your content
  3. 3. Participating in the wider world of YouTube by creating video responses to other user videos
  4. 4. Staying active on other social media platforms

You want your fans to feel like they’re part of this too. This will make them more likely to stick around, and more importantly it will make them more likely to share your content with others.

Ernest Thompson is a social media strategist and analyst who is usually found working behind the scenes. When he isn’t working on a social media campaign you can find him watching the dumbest content on YouTube and calling it ‘work.’


Customer Satisfaction: Social Media Websites Rank Among The Worst

How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Overall, e-business websites have seen a 2.9% increase in customer satisfaction since 2013, reaching 73.4 on ACSI’s 100-point scale.

Social Media

The bad news: social media websites rank among the worst-performing companies researched by the ACSI.

However, there’s also good news: they have improved since 2013. Climbing 4.4% to 71, social media outlets are now the fourth lowest-scoring category in the ACSI; consumers are even less satisfied by airlines, subscription TV, and internet service providers.ACSI 1

Facebook and LinkedIn generated higher satisfaction this year, but according to their own users, these platforms are still worst in the industry. However, both platforms generated an 8% increase in user satisfaction, reaching an ACSI score of 67 – LinkedIn’s highest score to date. Twitter reached a record high as well, up 6% reaching a score of 69.

Pinterest has emerged as the new favorite social network for consumers, increasing 6% to an ACSI score of 76. Improved features and search capabilities have launched the site to the top of the social media category for the very first time.

After leading the category for four consecutive years, Wikipedia is the only major site to experience a decrease in user satisfaction, falling 5% for a score of 74 (and now ranking below Pinterest). Though struggling to maintain active contributors, Wikipedia remains as the world’s sixth most-visited website, and continues to overpower most of the industry.

YouTube has increased 3% to 73, matching the average of  the “all other” social media category, which includes Instagram, Reddit, and Tumblr. Google+ has remained the same at 71.

Privacy concerns and an abundance of advertisements are responsible for low user satisfaction in social media, according to ACSI.

Search Engines and Portals

Customer satisfaction with search engines and portals increased 5.3%, reaching a score of 80 – largely because of the world’s most popular search engine, Google, which generated an 8% increase and an ACSI score of 83.

ACIS2User satisfaction for other search engines and portals fall far below Google, however. Large competitors have seen their numbers fall – Bing has fallen 4% to 73, tying MSN (who fell 1%), while Yahoo! dropped 7% to 71 – its lowest score, and third consecutive year of decline. AOL remains in last place declining 1% to 70.

With Google as the leader, search engines have proven to give customers a better overall experience than any other e-business category. Because search engine freshness of content is much better than newspaper websites and social media networks, ads are more tolerated on search engines, according to ACIS.


News and Opinion Websites

User satisfaction with news and opinion websites has increased 1.4% to 74 – led by sources outside of mainstream media. Larger media organizations have registered declines in reader satisfaction, while the total score of smaller internet news sources (including BBC and NPR) has jumped 7% to 77.

For the first time in five years, FOXNews.com readers are not the most satisfied, as the site has fallen 7%, for a score of 76.

USATODAY.com has generated a 4% gain, reaching 76 – tying FOXNEWS.com for the very first time. ABCNEWS.com has fallen to 74, followed by NYTimes.com (73). CNN.com has fallen by 4%, tying TheHuffingtonpost.com at the bottom with 70.

Are you surprised by consumers’ lack of satisfaction with social media websites?

The ACSI E-Business Report (2014) is based off interviews with 6,259 customers of these three categories, chosen and contacted randomly between May 6 and May 29, 2014.

Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, Foursquare, Tumblr, YouTube and Vine:

Facebook Mentions app






Any social media updates that we missed? Let us know in the comments below.

2014 World Cup: Social Media Campaign Round-Up

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament:


Adidas has been crowned as the ‘most talked about‘ brand connected to the 2014 World Cup, generating 1.59 million conversations across Twitter, Facebook, blogs and Tumblr. Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing.

“The Dream,” the campaign’s most recognizable video featuring the world’s greatest player, Leonel Messi, earned 36 million views on Youtube (Forbes).

Adidas reported 5.8 million new followers across all of its major social media platforms during the tournament. The brand’s @adidasfootball account – known for its images of the stadiums, locker rooms and tunnels just before the game – became a fan favorite. Adidas also created a Twitter account for Brazuca (@brazuca), the tournament’s official match ball, which was the largest growing account on Twitter during the tournament with 2.98 million followers. The handle also saw 53,000 interactions throughout the World Cup – making it one of the most engaged on Twitter.

Adidas’ “The Dugout,” a series of interactive videos and interviews on YouTube, proved to be popular amongst fans as well, featuring various soccer greats including Brazil’s Kaka and Cafu, and former English soccer player David Beckham.

Adidas concluded its #Allin campaign with a video titled “The Final” in anticipation for the tournament’s championship match between Germany and Argentina. The video has over 18 million views.


The Nike soccer twitter account, @nikefootball, received more than 2.3 million followers, and its #RiskEverything campaign, made up of three videos – The Last Game, Winner Stays, and Men in the Arena – mustered up 400 million online views (Women’s Wear Daily).

There have also been 22 million campaign interactions on Facebook including likes, comments and shares, and #RiskEverything has been used 650,000 times on Twitter.

An animated version of Zlatan Ibrahimovic, a Swedish soccer player who appeared on ESPN’s “SportsCenter” throughout the tournament, is also part of the Risk Everything campaign. The #AskZlatan interactive campaign earned over 10.5 million digital views.

Nike also teamed up with Google to create eight different realtime mobile ads in 15 different countries during the World Cup. The ads, which were released on Google’s Display Network, included unique 3D technology that allowed mobile users to rotate their devices to see images at different angles, as well as add different filters and headlines. The eight advertisements generated two million interactions across 200 different countries (Wall Street Journal).

McDonald's Player Escort Program allowed children to walk out onto the field hand-in-hand with the world's greatest players.

McDonald’s Player Escort Program allowed children to walk out onto the field hand-in-hand with the world’s greatest players.


McDonald’s proved to be very busy during the month-long tournament, campaigning for the World Cup on the field, on mobile devices, and in the restaurant.

On the field, the McDonald’s Player Escort Program  gave 1,408 children, from countries all over the world, the opportunity to walk out onto the field hand-in-hand with players at the beginning of all 64 matches. Each child was sporting red and gold colored jerseys.

Alongside their “Trick-shot” video, which received over 6 million views online, McDonald’s launched their “Gol” campaign. Centered around the campaign was a gaming app that allowed customers to use one of McDonald’s twelve newly designed french-fry boxes as a virtual goal.

McDonald’s also introduced FryFutbol on YouTube, featuring re-enactments of key moments from every match of the tournament — using only french fries.


Though VW did not receive as much attention as Nike, Adidas and McDonald’s during the 2014 World Cup, their series of realtime “Goooooooolf Celebration Videos” deserve an “A+”- at least in the creativity department.

After each team scored, VW released a video featuring a Golf GTI painted in the team’s colors, jetting across the field. Yet, instead of screaming the highly popular soccer celebration: “Goooaaal”, the announcer hollers out: “Gooooooolf”. Each of the 32 teams participating had nine different variations of the video, which rotated as they scored.

The videos ran alongside live-streamed matches on ESPN.com, as well as on ESPNFC.com and Univision.com (Clickz). The videos were also posted on VW’s twitter account, @VW.

What was your favorite World Cup social media campaign?

Social Media News Ticker: YouTube Launches Music Show, Adds Bigger Video Screen

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, YouTube and Foursquare:
Twitter logo SM


YouTube logo


Foursquare app


  • Foursquare to begin charging fees – Foursquare will begin charging some businesses for access to its database of restaurants, shops and venues as a way to monetize data gained from years of check-ins; Foursquare is looking to the heaviest users of its data to either pay fees or offer services in return (The Wall Street Journal)

Any social media updates that we missed? Let us know in the comments below.

Influicity Introduces YouTube Influencer Marketplace

Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.

Influicity's search page, where clients can select their influencer search filters from the menus on the left. Selections appear on the right.

Influicity’s search page, where clients can select their influencer search filters from the menus on the left. Selections appear on the right.

Influencer data and information is gathered by analyzing the profiles of tens of thousands of YouTube influencer channels using around 20 pieces of criteria: number of subscribers, views, comments, location, return viewers, etc. Once this data is polished and organized, the YouTube influencer profile is put into the marketplace ready to be searched for by brands who want to create influencer marketing campaigns.

Influicity's video approval page, where marketers can see their influencer’s video and discuss with their team.

Influicity’s video approval page, where marketers can see their influencer’s video and discuss with their team.

Influicity has also created some technology-driven solutions to protect against common “pain points” when working with influencers. For example, marketers and influencers can waste a great deal of time agreeing on pricing. Influicity attempts to solve this problem  by evaluating the performance of each influencer and comparing that to the entire YouTube influencer population to calculate a fair price. Though that number is not always agreed upon, it often limits negotiations on both sides. The campaign management portion of the platform also features messaging tools where clients and influencers can communicate using one discussion thread, avoiding any unorganized conversations.

Influicity also provides marketers with a post-campaign analysis dashboard, giving brands full view of how their campaign performed. With detailed analytics on engagement, share rates, purchase intent, and brand awareness, Influicity gives marketers useful data that extends beyond just views.

Though there are other YouTube influencer sites, such as FameBit and VidRocket, Influicity founder & CEO Jon Davids claims that his company “has yet to see competition from them directly.” According to Davids, Influicity’s campaign management tools, along with their ability to identify and organize influencers, are the biggest differences that separates Influicity from competitors. While other networks require influencers to register, Influcity’s platform works without anyone signing up.

Influicity’s  pricing ranges from $125-$4,500 a month. Influicity’s client list currently includes John Frieda, Garnier, U By Kotex, and Puma; in the coming months the company looks to license its software to 5 client or agencies. Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development.


Social Media News Ticker: Embed Tweets Within Tweets on Twitter, Instagram Expands Ads Outside U.S.

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube and Instagram:
Facebook Nearby Friends screenshot



  • Twitter’s mobile apps now let you embed tweets inside tweets – Twitter mobile users on iOS and Android can now embed tweets that are linked to a tweet; it’s a much cleaner look (embedded tweet vs. ugly link), but it’s unclear whether the feature has been rolled out to all users or is simply being tested (The Next Web)



  •  Sony bringing YouTube to PlayStation 4 – Sony will launch YouTube on its PlayStation 4 later this year; players will be able to upload and share video captures to their YouTube channels (CNET)


Any social media updates that we missed? Let us know in the comments below.

Social Media Campaigns Kick-Off 2014 World Cup

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event:

Hyundai's dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.

Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The site will contain 120 pieces of football related art, including GIFs, quotes, illustrations and short films, all to be released periodically throughout the tournament. There will also be a realtime element to the Tumblr site; other pieces of art will be created on the fly based on which threads are most popular as the tournament progresses. Three-fifths of the site’s content will come from six Tumblr influencers/artists, while the remaining artwork will come from Hyundai’s creative team.

Memes will also play a large roll on the site; a new tool allows users to either design their own art or remix existing illustrations, and share them across different social media platforms.

To attract users, some of this artwork has been put on display in New York City’s Times Square.

Hyundai also added a feature to its site called “where to watch“, helping fans in 12 cities find a nearby venue to catch their team’s game.

Adidas is “All in”: Adidas’ “All in or Nothing” ad campaign is projected to be the biggest marketing crusade in company history. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track. In the final frame, the ad asks viewers to click either an “all in” or “nothing” button. Those who click the “all in” button will receive up-to-date Adidas World Cup news through #Allin or Nothing and email, and those who click the “nothing” button will see images of (basically) nothing.

Other Adidas World Cup ads online have featured international football stars David Beckhman, Zinedine Zidane, Gareth Bale and Lucas Moura. One recent ad garnered over 14 million views to date, and the campaign’s signature ad has earned nearly 34 million views (see below).

Adidas is also launching a live YouTube web series  called “The Dugout“, allowing fans to take part in interviews, Adidas product reviews, and behind-the-scenes World Cup action.

Coca-Cola's Happiness Flag is composed of user generated photos submitted via Facebook and Twitter.

Coca-Cola’s Happiness Flag is composed of user generated photos submitted via Facebook and Twitter.

Coca-Cola celebrates “The World’s Cup”:  Coca-Cola is recognizing football as a globally unifying force through “The World’s Cup” campaign. With the “One World, One Game” YouTube ad, the new “World Is Ours” official World Cup anthem, and FIFA World Cup Trophy Tour, Coca-Cola looks to deliver to its audience the most accessible World Cup in history. Also, to kick-off the global event, Coca-Cola has invited fans to be a part of the largest flag photo mosaic ever created, by submitting an image either through Twitter or Facebook. The Happiness Flag will be unveiled before the opening match between Brazil and Croatia.

Coca-Cola has also introduced a new section of branded content in the gaming app QuizUp, which includes 18,000 trivia questions specific to every team competing for the Cup.

McDonald’s “Trick-Shots” the competition: The controversial Trick Shot ad launches McDonald’s “Gol” campaign, which has stolen much of the attention surrounding World Cup social marketing. For the first time in brand history, McDonald’s has redesigned the packaging of the French fry box as part of the new McDonald’s Gol! app. Using one of the twelve new fry boxes, customers can download the app and begin playing. Here’s how it works:

How does your brand plan to keep up with this year’s World Cup?

Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 189 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 113 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Millennials Are 56% More Likely To Find Brand Content On Social Networks

The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study.

SDL's Content Finds the Customer study found that Millennials  are 56% more likely to find brand content on social networks.

SDL’s Content Finds the Customer study found that Millennials are 56% more likely to find brand content on social networks.

Here are some highlights from the study:

  • Millennials embrace social media platforms: 5 out of 6 millennials claim they connect with companies through social media networks.
  • Millennials first turn to social networks for content discovery: Among this demographic, Facebook is the most popular platform for content in the UK (52%), the Netherlands (38%), and Germany (44%). YouTube and Twitter are a close a second. Email and search engines, once popular, remain as a last resort for content discovery.
  • Social media outweighs email: On an average day, millennials share roughly 6 pieces of content through social media, and only 5 through email.
  • Millennials crave customized content: From social networks to news feeds and music streams, millennials prefer content that can be adjusted to fit their taste. 71% of millennials are more likely to listen to customizable music streams, like Spotify and Pandora, than local radio stations.
  • A quick response time is key: Millennials claim that rate of response is most important when communicating with brands; they prefer instant gratification approaches, like online technical support though chat.

“Our survey shows that social is the channel of first choice for millennials, and that will have broad implications for marketing as brands seek to build trust and relationships with this important demographic,” says Paige O-Neill, CMO of SDL

Is your content ready to find millennial customers?

SDL’s Content Finds the Customer Study sampled more than 1,800 millennials from ages 18-36, with roughly 300 respondents each in the US, UK, Australia, Norway, Denmark and Netherlands. The survey was conducted between January and April 2014.

Social Media News Ticker: Crowdfunding Coming To YouTube Soon

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and YouTube:




  •  YouTube will soon let you crowdfund projects directly on the site – YouTube recently revealed a “Creator Preview” that serves as a teaser for upcoming new features, including a stand-alone mobile app for content creators and a crowd-funding option that allows users to contribute money directly through YouTube (Engadget)

Any social media updates that we missed? Let us know in the comments below.