YouTube is making impressive gains on mobile. YouTube’s advertising sales on mobile devices have tripled over the past six months, according to new data from Bloomberg. In other words, mobile ad sales are contributing as much as $350 million to the site’s revenue. Read →
This Monday marked YouTube’s 8th birthday. To celebrate, the company revealed some big stats – and applauded its viewers – in a blog post: Read →
YouTube is the king of online video – but just how popular is the site? A recent survey by AYTM reveals that 60% of respondents visited YouTube at least once per week in March 2013. And only 9% of respondents “never” visit YouTube. Read →
On Wednesday, YouTube announced a new milestone: the site now has more than one billion unique users every month. This means that nearly one out of every two people on the internet visit YouTube. Read →
In response to the demand of Orabrush customers, the brand created a doggie version (Orapup) and tested it out on crowd-funding site Indiegogo.com. Then the brand did what it does best – created a viral video campaign for the new product, which has already garnered over 4 million views. Read →
YouTube has seen impressive growth in Sweden following the launch of a local site in 2008. Based on those figures and the current popularity of YouTube in neighboring countries, the video sharing platform has just launched local sites in Denmark, Finland and Norway. Read →
A recent case study from Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Read →
Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It was the fourth most-viral online ad in 2012, and took the prize as the year’s most-viewed travel ad. Read →
Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. Read →
YouTube users across the U.S. and 64 countries in Africa and Asia watched a total of 231 million video streams of Olympics coverage; 72 million of these views came from the IOC’s Official Olympic Channel on YouTube. At its peak, YouTube delivered video for more than half a million livestreams at the same time. Read →
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