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Which Social Networks Drive the Most Engaged Referrals?

YouTube drives the most engaged referral traffic

YouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a new study from Shareaholic. The analysis of average visit duration, pages per visit and bounce rate reveals which of the top eight social media platforms are driving the best referral traffic. Read →

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

Social Media News Ticker

Vine introduces direct video messaging, YouTube invests in a new ad campaign, Google+ adds a page view count metric and Twitter introduces new ad types. Find all the latest social media news here: Read →

YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

YouTube dominates time spent on entertainment via mobile

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time on mobile. Read →

Kicking Off Super Bowl XLVIII On Social Media

Budweiser Puppy Love Super Bowl ad

Super Bowl XLVIII is almost here, and it already has quite a presence on social media. Here are some of our favorite ways to get excited for the game, using a variety of social platforms. Read →

Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed

BuzzFeed Reaches 130 Million Uniques in November

Calling itself “the social news and entertainment company,” BuzzFeed demonstrated last month that whatever the publisher’s formula may be, it’s working. In November, BuzzFeed reached over 130 million unique visitors across the globe, and BuzzFeed video (on YouTube) reached more than 110 million video views — both record highs. Read →

Social Media News Ticker: Pinterest Adds Place Pins, Vine Goes Global

Placed tracks consumer data 24/7

Twitter releases an app update with lots of changes, Facebook amends its privacy policy regarding teens, Livefyre acquires Realtidbits, Instagram (finally) comes to Windows Phone, and more….catch up on the latest social media news here. Read →

Social Media News Ticker: Twitter Debuts Custom Timelines Around Events, Pinterest Launches First API

Social Media News Ticker

Pinterest launches its first API, Twitter introduces custom timelines around realtime events, Vine comes to Windows Phone, YouTube updates its Capture app, and more. Catch up on the latest social media updates here: Read →

69% of Ad Execs To Run YouTube Video Ads Next Year [Survey]

YouTube on its way to becoming 'mobile-first'

Nearly seven in 10 agency executives (69%) consider advertising via social networks “somewhat to extremely important” as a part of their marketing mix, according to a recent survey by Mixpo that asks 100 agency and media executives about their plans for social video advertising. Find out which social platforms ad execs are using the most for video ads – and which they plan to use in the next year. Read →

Social Media News Ticker: Instagram Ads Are Here, Twitter Partners With BBC

Instagram ad

Photo and video ads have arrived on Instagram, BBC partners with Twitter to embed video clips in tweets, Facebook lifts its ban on content with graphic violence, and more – catch up on the latest social media news here. Read →

Social Networking Stats: Mobile Accounts For 40% of YouTube Views, #RLTM Scoreboard

YouTube on its way to becoming 'mobile-first'

This week, YouTube CEO Larry Page announced that 40% of YouTube’s traffic comes from mobile (including both phones and tablets). That’s a significant increase from 25% last year, and just 6% in 2011. Read →

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