Kellogg’s campaign for Crunchy Nut cereal, launched with the theme “It’s morning somewhere” has a strong digital component, including banner ads, homepage takeovers, and online video. The mobile campaign uses QR codes – printed on cereal boxes – that can be scanned by a smartphone (an SMS code is also provided) and connects to a mobile site hosting 13 videos. Read →
Iceland is in the process of drafting a new constitution for its 320,000 citizens. While the process is in the hands of a democratically elected 25-member council, recommendations are being solicited from all Icelanders via online, realtime channels, including Facebook, Twitter, YouTube and Flickr. Read →
YouTube is now 6 years old, and has some impressive stats to celebrate with. The site now handles 3 billion views every day, a far cry from the 2.5 videos per month that were viewed on the site back in December of 2005. Over 48 hours of video are uploaded to the site every single minute. Read →
College faculty are twice as likely as other workers to be using social media as part of their job, and more than 80% of faculty are using social media for ‘some aspect of their course,’ according to a new survey from the Babson Survey Research Group and Pearson. Read →
The American Express OPEN “Small Business Monitor” spring 2011 edition found the use of social media networking for online marketing has risen to 35% among US small businesses (less than 100 employees), as reported by eMarketer. 44% of US small businesses now use social media tools ‘to promote their business to new customers’ (up from 39% in Sept 2010) and their efforts focus mainly on the top 3 social networking sites. Read →
As brands compete to create amusing and creative online videos in the hopes that they will go viral (ex Old Spice), T-Mobile’s strategy was simple and brilliantly effective. Take a video that already went viral – JK Wedding Entrance Dance – and spoof it with content that never fails to captivate audiences: a royal wedding. Read →
On March 28, Kraft ran a series of TV ads that incorporated tweets, with the ads airing on the same day the tweets were sent. The spots ran during TBS’s late-night talk shows “Conan” and “Lopez Tonight,” and the same marketing sequence was repeated the following day and night. The campaign was created by agency Crispin Porter + Bogusky, who produced 10 commercials in two days. Kraft called the initiative “Mac & Cheese TV,” and has posted the spots to its YouTube channel. But did the company use all the right ingredients to generate as much buzz and engage its fans as broadly as it could have? Read →
A new report from BtoB reveals that 93% of all b2b marketers are engaged ‘to some extent’ in social media marketing. BtoB Online reports that three social media platforms are the core of most b2b marketers’ social campaigns: LinkedIn, Facebook and Twitter. However, marketers also use YouTube, blogging and customer communities, and each social media platform has different strengths for marketers.
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New York City-based Corcoran Group is using location-based applications to build relationships and show off its neighborhood expertise to its real estate clients. On Foursquare, the company has left almost 1,000 tips around New York City, and it has similar initiatives on Gowalla and Foodspotting. Corcoran Director of Interactive Marketing Matthew Shadbolt explains. Read →
A new report by Burson-Marsteller measures social media use among the top 100 of the 2010 Fortune Global 500 Companies (the world’s largest corporations) and reveals that Twitter is in the lead. See the full breakdown of the most popular social media platforms for the Fortune Global 100, and statistics on their Twitter and Facebook engagement. Read →