A recently emailed statement from Facebook said the number of people paying to play games on the platform is up 24% from a year ago. Read →
Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. The aim was to draw a young adult audience (under 45 years old) and to “engage this game’s huge fan base,” Teri Hill, media manager at Lexus, told Adweek. Read →
WeTopia is a new online social game designed to raise money for children’s charities in the real world. A first effort from Sojo Studios, it is a free-to-play Facebook game (meant to be part of a series) where players “create villages and help their neighbors.” Designed to be fun for users while at the same time helping solve real-world issues, it’s the latest effort to turn social gaming into social good. Read →
Zynga and Pizza Hut are teaming up to offer social good through social gaming. Exclusive in-game items can be purchased for $5 on four popular Zynga games: FarmVille, CityVille, Empire & Allies and The Pioneer Trail. The items help players in-game but also support the World Food Programme in real life. According to Mashable, it’s the first time Zynga has partnered with a brand in this way. Read →
‘Social gaming exploded in 2010′, according to a report by eMarketer. 53 million US internet users, or 24% of the online audience, played social games such as Zynga’s FarmVille and CityVille at least once a month in 2010. The social gaming audience will continue to grow over the next two years, reaching an expected 68.7 million social [...] Read →
