- Cyber Security Threats To Keep You Awake At Night Nov 3rd, 2016
Cyber Security Threats To Keep You Awake At Night
As if it wasn’t bad enough that there are people out there in the world who have made it their mission to breach and steal our secure…
- Vine Adds Loop Count, Updating Video Views in Realtime Jul 8th, 2014
Last week, Vine introduced a "Loop Count" metric that shows users and marketers how many times people are watching, (or looping) their videos. Before the release of this new feature, brands and users of Vine had to rely on likes, comments and revines (which not longer exist) to determine the reach of their videos. Now with loop count, the number of people watching any Vine is updated -- in realtime.
- Yo. Is It Here To Stay? Jul 2nd, 2014
The seemingly pointless app Yo, which was released fittingly on April 1st, is causing a buzz in the mobile world. Yo lets users send messages to friends that say "Yo"-- and thats it. So, is it for real?
- MyPermissions' Android App: Is Your Private Information Secure? Jun 23rd, 2014
The amount of time the average U.S. consumer spends on their mobile device has risen to 2 hrs and 42 minutes per day in 2014, according to Flurry. U.S. consumers have then dedicated 86% (2 hrs and 19…
- Influicity Introduces YouTube Influencer Marketplace Jun 18th, 2014
Influicity is set to unveil a "first-to-market" platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000…
- #HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms May 11th, 2014
Are hashtags part of your brand's marketing plan? Hashtags work on multiple social networks -- but until recently there was no easy way to search them on all of these platforms. Enter #HashAtIt.com; the site bills itself as "the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks."
- #ActionTags Let Consumers Buy Products Directly From TV Ads Using Twitter, Facebook or Instagram Mar 5th, 2014
Starting March 4th, consumers can instantly purchase products that they see on TV through Twitter, Facebook or Instagram. Chirpify's new #actiontags for TV could be a game-changer for brands, making it possible to create conversions and purchase opportunities directly from TV ads.
- Would You Sacrifice Your Privacy For A $5 Gift Card? Feb 19th, 2014
Your location is very, very valuable to marketers. But are you willing to offer them that information, around the clock, in exchange for $5 and $10 gift cards -- as well as the occasional bigger prize?
- Tweet to Translate: Free Twitter Hub at Sochi Games Feb 6th, 2014
We've all heard the dismal reports from journalists checking into not-quite-ready hotels, but there's some good news at Sochi too. One of our favorites is a free, on-demand Twitter translation service for the 2014 Winter Olympic Games.
- Cinime Lets Moviegoers Connect Little Screen To Big Screen Jan 17th, 2014
The time has come: mobile apps have arrived at the movies. Cinime invites moviegoers to "use your little screen to get more from the big screen." Here's how it works:
- Doing Just Vine: How Vine Changed the Social Landscape Jan 15th, 2014
Approaching the one-year anniversary of its launch, Vine has proven to be the little app that could. The microvideo platform has done plenty to change the face of social as we know it, and managed to teach marketers and businesses alike what it means to make a mark on such a volatile market.
- Realtime Restaurant Deals: Can LiveDeal Succeed Where Groupon, LivingSocial Failed? Jan 14th, 2014
Restaurants have been experimenting with ways to combine geolocation, mobile and social to bring more customers in the door. There are daily deals from the likes of Groupon and LivingSocial, or the ability to offer deals to consumers checking in or using Foursquare, the location-based social platform. Now there's a new kid on the block: LiveDeal.
- Post-Patch Hyperlocal Apps: What (If Anything) Works? Dec 26th, 2013
AOL's Patch has been criticized almost to no end as of late, and now the "hunt to own the lucrative local advertising market" is over for AOL. But there are other (smaller, and more efficient) hyper-local apps out there that deserve a closer look. Businesses, pay attention.
- Apple Debuts iBeacon Location Technology in U.S. Stores Dec 18th, 2013
How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple's iBeacon technology is looking to accomplish both, and after a successful run with the MLB's 'At the Ballpark' mobile app at Citifield, Apple has now installed the location technology into its own retail stores.
- Crowd-Sourced Flu Tracking: 'Flu Near You' Mobile App Oct 31st, 2013
It’s everyone’s not-so-favorite time of the year again: flu season. Check out Flu Near You's mobile app, "the first nonprofit, crowd-sourced, real-time tracking system for flu symptoms across the US."
- Create and Share Mobile Apps (Using Your Mobile) With Adsy.me Oct 30th, 2013
A new mobile web app, Adsy.me, is in the works -- and it promises to allow anyone to create and share mobile apps. The best part? You can do it straight from your mobile phone’s web browser.
Currently a project on Kickstarter, the ambitious concept caught our attention.
- SlideShare Presentations From #RLTM Realtime Marketing Lab Oct 18th, 2013
Missed #RLTM Realtime Marketing Lab earlier this week? Or were you so busy tweeting that you didn't get a good look at the slides from our case studies? Either way, here's a comprehensive list of slide decks from each of our presenters - just click on the title to see the full presentation.
- MLB's 'At the Ballpark' App Rewards Fans With In-Stadium Perks Oct 18th, 2013
For loyal baseball fans who want more perks at the game, the MLB's app development team has been hard at work updating and tweaking its iBeacon-equipped mobile app "At the Ballpark."
- #Winning at #RLTM Realtime Marketing Lab Oct 15th, 2013
Monday's Realtime Marketing Lab was filled with tons of insight, debate and takeaways around realtime marketing, and lots of new ideas from the latest realtime technologies. Here's a recap of the winners, in the following categories: analytics, content management, engagement, best business value overall, and the audience choice award. Stay tuned for more to come, including slideshares, tweet highlights, pics and more from the event.
- Dynamic Content: Wayin To Power Realtime Marketing Lab Social Hub Oct 10th, 2013
How can you make it possible for your team to adjust content and messages during a live event, for instance, or in response to changing customer conversations? That's the problem that Wayin solves. Its Wayin Hub platform is an easy-to-use tool that allows brands and publishers to integrate social media feeds with their own brand assets, and then display those branded feeds online, at an event venue, or even on the air. The company is one of only 26 Twitter Certified partners, and its clients include the nation’s largest corporations, sports teams and agencies.
- Chatwee: Free Live Group Chat...With a Twist Oct 3rd, 2013
Chatwee is a group live chat widget with an additional feature that makes it stand out from its crowded market. It has all the basic features like analytics, moderation, customization, and an easy to setup code. And one special ingredient that other live chat programs lack...
- Your Realtime Marketing Toolbox: The Essentials--And The Questions You Should Be Asking Oct 2nd, 2013
Customer, influencer and fan engagement now happens in realtime. Customers expect a 24-hour response time to inquiries they post on social networks, brands from Oreos to the USTA are using realtime marketing strategies to amplify their message, and companies such as Xerox are using realtime analytics to manage and measure the perception of their brand. But how can you possibly manage all of these realtime interactions, at scale, and integrate them with your broader marketing strategies?
The good news: in the last 6 to 12 months, realtime marketing technologies have become far more sophisticated, bringing the ability to listen to large volumes of unstructured data, make sense of far-reaching conversations around your brand, respond with personalized content and manage the engagement of customers, influencers and fans.
- Mobile Marketing Tips for Companies on Facebook Oct 2nd, 2013
Millions of people interact with business pages on Facebook every day, and more than half of them are accessing these pages via a mobile device. Are you taking advantage of this trend – or are you missing out on this opportunity to fully connect with your target audience? Whether you have a mobile marketing strategy in place or have just started to create one, here are four simple mobile marketing tips for companies on Facebook.
- Chirpify's New #ActionTags: Using Hashtags To #Buy, #Donate, #Subscribe or #Vote Sep 25th, 2013
We recently covered Chirpify, a medium for creating online transactions through different social media networks. Chirpify makes it easy to buy items with a simple comment or reply on Instagram, Facebook, and Twitter; now, new changes make the app even more versatile.
- Measuring Brand Sentiment in Realtime: NetBase Analyzes Dr. Pepper's Man-Friendly Campaigns Sep 12th, 2013
Dr. Pepper had a social media image problem in 2011 after its controversial "Not for Women" campaign. How did the brand manage to turn sentiment around and convince consumers it wasn't a sexist soda manufacturer? Social intelligence firm NetBase uses Dr. Pepper as a case study, analyzing social sentiment around two campaigns to show which messages work for the brand and resonate with consumers.
- Mobile Parking App Pango Makes Parking Easy Sep 10th, 2013
Mobile parking app Pango makes the whole process of parking easier. No more meters, quarters, and worrying about how much time is left. Everything is digital and available on your smartphone.
- Ad-Free Social Network App.net: Control Your Own Data Sep 5th, 2013
Developers create services for the website and the users get to reap the benefits. The appeal in App.net lies in the fact that it provides all these services you’d find on other sites like Facebook, Instagram, and Dropbox in one central hub -- where you own all the data.
- Branderati Influencer Marketing Programs: Long-Term Relationships, Not Campaigns Sep 5th, 2013
Branderati builds long-term relationships with brand influencers by recruiting advocates from an existing community of engaged influencers, empowering them to personalize and share exclusive content about your brand, and then rewarding them by celebrating their contributions.
- Triberr's Influencer Marketing Campaign Service Turns Bloggers Into Brand Ambassadors Sep 4th, 2013
Earlier this month, Triberr unveiled an influencer marketing campaign service that lets brands recruit bloggers and then reward them for participating in campaigns. The service is differentiated from other influencer marketing platforms in several ways. Here's what really sets it apart: because it is built on Triberr's technology for connecting bloggers into collaborative groups ("tribes") in which bloggers agree to share each other's content, campaigns that run on the new Triberr service have the potential to create an instant community of mutually-supportive brand ambassadors.
- Qriously: Targeting Mobile Ad Campaigns Based on Consumer Opinions Aug 28th, 2013
When it comes to advertising, businesses know that an ad may be seen by many, but only a select number of consumers will be interested in what a brand has to offer. Real-time opinion company Qriously seeks to maximize the profits for advertising efforts, by finding a way to target customers who are interested in what a particular ad has to say.