New data from comScore measures the number of UK mobile users accessing social networks or blogs via their mobile device. In September 2011, 35% (or 17 million) of the total UK mobile audience accessed social networking sites or blogs via mobile. The majority of these mobile social networkers – 57% – accessed social networks on a daily basis.
Daily social networking use via mobile rose an impressive 57% from September 2010, while use of social networks via mobile only once per month grew just 36%. Using this data, comScore concludes: “the mobile platform is proving to be conducive to very frequent social networking use.”