The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||1 billion active users||via Facebook|
|Twitter:||over 500 million users||via Twopcharts|
|Qzone:||599 million monthly active users||via TechCrunch|
|Sina Weibo:||over 400 million users||via Yahoo|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|VK:||over 190 million users||via VK|
|LinkedIn:||200 million active users||via LinkedIn
|Google Plus:||135 million monthly active users||via Google|
|Tumblr:||92 million blogs||via Tumblr|
|Instagram:||100 million users||via TechCrunch|
|Tagged:||20 million unique monthly users||via Tagged|
|Foursquare:||nearly 30 million users||via Adweek
|Pinterest:||over 25 million users||via AdWeek|
|Posterous:||15 million monthly users||via Posterous|
|Reddit:||56 million monthly unique visitors||via Reddit|
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Mobile Ads Account for 23% of All Facebook Ad Revenue in Q4
Facebook reported its Q4 results for 2012 on Wednesday, boasting a 40% fourth-quarter revenue jump. The social networking giant also saw its strongest quarterly advertising growth for all of 2012, most likely a result of increased mobile business and new advertising tools to help target consumers effectively.
Mobile advertising delivered the biggest results: Facebook’s overall ad revenue rose 41% (year-over-year) in Q4, with mobile ads making up nearly one-quarter (23%) of the total. This is a marked change from the prior quarter, when mobile ads only accounted for 14% of total advertising revenue.
The Wall Street Journal quotes Facebook CEO Mark Zuckerberg’s take on the results: “Today there is no argument Facebook is a mobile company.” According to WSJ, Facebook has “been on a mad dash to improve its presence on mobile” since the social network’s initial public offering in May 2012. As of late December 2012, Facebook saw 57% growth year-over-year on mobile, with 680 million users actively accessing the social app on smartphones every month.