Edison Research has released a report, “Twitter Usage in America: 2010,” based on a telephone survey (via landline and mobile phone) of 1,753 Americans was conducted in February 2010. eMarketer has added some additional analysis to highlight some key findings:
- Twitter users were significantly more likely than members of other social networks to friend or follow brands. 51% of active U.S. Twitter users follow companies, brands or products on social networks, compared to only 16% for users of social networks in general.
- Twitter is a great tool for multicultural marketers: African-Americans make up 24% of the US Twitter population, twice their share of the total population of the country. Hispanics were also overrepresented on Twitter, at 17% versus 13.4% of the US Internet population.