Why Your Social Media Marketing Never Works Out the Way You Plan

Why Your Social Media Marketing Never Works Out the Way You Plan By Kayleigh Alexandra Social media marketing gives you access to a broad and engaged audience, one that you can turn into long-term customers for...

Avoiding Google Penalties

Avoiding Google Penalties While one will find numerous SEO experts in their circle, making sure that the website is keeping up with everything that does not get flagged by Google is not everyone’s cup...

How to Win with Video (Even If You’re Terrified)

How to Win with Video (Even If You’re Terrified) By Cindy Marshall In today’s rapidly evolving social media landscape, content continues to reign supreme. But there’s so much out there that it’s tough to garner awareness...

Making Your Employees Feel Appreciated Is Good for Business

Making Your Employees Feel Appreciated Is Good for Business By David Neagle Some companies believe bringing in morning donuts, having a catered lunch or celebrating birthdays will make their employees feel appreciated. Yes, these are nice...

Does Organic or Paid Social Media Work Better for Small Businesses?

Does Organic or Paid Social Media Work Better for Small Businesses? By Kirsten Herhold Over 70% small businesses use social media, meaning most recognize the value of social media as a channel for customer engagement. The question...

Study Finds Advertisers Get a Boost from “Media Multitasking”

Study Finds Advertisers Get a Boost from “Media Multitasking” Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing...

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment

Getting Your Business Underway: 8 Platforms for Buying and Selling Heavy Equipment If you are just getting started in business or ready for the next phase in your plans it is likely that you may have...

When is it Time to Upgrade Your POS?

When is it Time to Upgrade Your POS? Most people believe that the products and services a business sells are what makes that business successful. Others will tell you that a company’s customer service will...

These Traditional Marketing Strategies are Making a Comeback

These Traditional Marketing Strategies are Making a Comeback With the power of online marketing, it seems imperative for every business to consider this marketing strategy to succeed. A single social media post could reach hundreds...

Benefits of “Lean Six Sigma” Philosophy in Management

Benefits of "Lean Six Sigma" Philosophy in Management Problem-solving is irreplaceable in the corporate world. Although it sounds simple on paper, it requires unrivaled strategies. One of the strategies that big companies in the world...