A new study by Netpop Research measures user satisfaction with social media sites – including Facebook, Twitter, YouTube and LinkedIn – by how likely users are to recommend the site to someone else. Facebook may be the most popular social networking site, but YouTube has the most satisfied users by a significant margin, as reported by Marketing Profs.
Half of YouTube users are likely to recommend the YouTube site to others, while only 36% of Facebook users are likely to recommend Facebook, and these numbers drop to 33% for Groupon and 30% for LinkedIn. Only 11% of Twitter users are likely to recommend Twitter to others.
The same study also measured how many U.S. broadband users visited each social media site within the last 30 days:
- Facebook tops the chart at 73%
- Nearly half of those surveyed visited YouTube (49%)
- 14% visited Twitter, just over Groupon’s 13%
The report pulled data across multiple demographic subgroups in the U.S. (age, education, employment status, household income). See the full Netpop research report here: Social Animals: Who’s Sharing What and Why Online.
