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  • JeffreyJKingman

    The 5 Social Media Trends to Watch in 2012 http://t.co/HK4LUQg4 via @tonia_ries @danperezfilms @paulbarron

  • http://www.BrandGeek.net BrandGeek

    Great post Tonia!

    I am writing to request that you please not use my brand — BRAND GEEK — generically as you have in No. 2 to describe social media marketing professionals. BRAND GEEK is a federally registered trademark for a branding law blog and also is used on apparel and (as of tomorrow) will be used on on-line videos. Just as you would not want others to use The Realtime Report generically, I hope you’ll understand and heed my request. If you have any questions, feel free to ping me at Lara@BrandGeek.net. Thanks so much!

    Keep up the good work!

    • http://therealtimereport.com/ tonia_ries

      @BrandGeek Hi Lara – I’m not an expert on trademark, but my understanding is that having a trademark protects you against others using the same mark to sell or market a product or service. I used the term brandgeek once, in an article, to refer to marketers who need to be as tech-savvy as the average geek. Is that really something that would violate or undermine your trademark?

      Either way, there’s no issue here since it’s not something I intend to use on an ongoing basis. Thanks for stopping by & good luck with your business!

      • http://www.BrandGeek.net BrandGeek

        @tonia_ries Hi again, Tina.Thanks for responding to my comment so quickly and for your graciousness.

        You’re right . Having a trademark protects you against others using the same (or a similar) mark to sell or market (identical or related) product or services. You’re right again that your use of BRAND GEEK is not something that violates my trademark rights. Rather, it weakens them. Common descriptive use of Brand Geek would in fact undermine them.

        When folks use other’s brands generically (as a thing rather than as a brand) it weakens the brand significance in the mark. Over the long run that can result in genericide (we attorneys love jargon!). Did you know asprin, elevator and cellophane all once were brands? Crazy! In any event, while my brand may not yet be well known, I intend for it to be, and part of that is making sure it stays a brand by asking folks nicely not to use it otherwise.

        I was nervous about making my request publicly, but I couldn’t find an e-mail address for you. This certainly could have gone differently, so thank you for the thoughtful dialogue.

  • crazydjbazarro

    @azboogie hey stranger!!

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