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Pin-Commerce? 21% of Pinterest Users Have Purchased a Product They Found on the Site

According to a survey of 4,851 U.S. online consumers conducted by online comparison site PriceGrabber between March 13 and 26, Pinterest drives buying:  21% of respondents who use the site say that they have purchased a product after seeing its picture on the site.   The most commonly purchased products were food- and cooking-related (33% of those purchased), fashion/clothing (32%), home decorating (30%) and crafts (26%).

Searching for recipes is the favorite interest among pinners:  70% of Pinterest account holders cite cooking and recipes as the top item they pin.  65% of Pinterest users pin home decorating inspirations, 53% craft ideas, 41% fashion and shopping ideas,  34% entertaining ideas, and 33% gardening.

How regularly do Pinners use the site? 37% of users surveyed log in a few times a week, with only 10% saying that they use the site a few times a day.  55% have created between 2 and 10  Pinboards.

And there’s still a lot of room for growth:  58% of consumers do not have a Pinterest account, and 32% said they are not familiar with Pinterest.

Are you a Pinterest user?  Have you ever clicked through to buy a product from the site?

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