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Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1 billion active users via Facebook
Twitter: over 500 million users via Twopcharts
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 100 million users via VK
LinkedIn: 187 million active users via LinkedIn
Google Plus: 135 million monthly active users via Google
Tumblr: 87 million blogs via Tumblr
Instagram: 100 million users via TechCrunch
Tagged: 20 million unique monthly users via Tagged
Foursquare: over 25 million users via SmartBlog on Social Media
Pinterest: over 25 million users via AdWeek
Posterous: 15 million monthly users via Posterous
Reddit: 46.4 million monthly unique visitors via Reddit

Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list.

63% of Facebook Users Share Product Info on the Social Network With Friends, Family

Facebook Users More Likely To Share Product Info With NetworkThose who share product information on social media are most likely to do so on Facebook, according to a recently released study by 8thBridge.  The survey asked Facebook users whether they share info about products on social media, and what (if anything) motivates them to do so.

Out of those surveyed, 63% of Facebook users share product info on the social network.  This number drops to just 25% for Twitter and 22% for Pinterest (keeping in mind that the respondents were all Facebook users, but not necessarily Twitter or Pinterest users).   Many (31%) don’t share product info at all via social channels.

Over two-thirds (70%) of survey respondents would rather hear about a new product from a  Facebook friend than from a brand.  However, ‘likes’ do not carry the same weight as friend recommendations: 64% said that more Facebook “likes” on a product do not increase the likelihood that they will buy that product.

Many use their social network to help make purchasing decisions — the majority of respondents (57%) have asked their friends on Facebook for advice before purchasing a product.

What motivated respondents to share product info?

  • 38% listed their desire to share their personal tastes with their networks
  • 35% wanted to share a product or experience that made them happy
  • 30% wanted to share a product discount or reward

The results are from an 8thBridge survey of 1,819 U.S. residents between July 9 and July 12, 2012, regarding their Facebook usage and interest in social commerce.

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