A revised forecast for advertising spending on Twitter estimates the site will earn close to $1 billion in 2014, according to eMarketer. This year, Twitter will earn $582.8 million in global ad revenue; a impressive 53% of that will come from mobile advertising. The estimate shows marked growth in earnings from mobile advertising, which accounted for “virtually no ad revenue” back in 2011.
This year, Twitter will early $308.9 million from mobile ad revenue; that number is higher than Twitter’s total ad earn in 2012 (and more than double the platform’s revenue from mobile ads in 2012).
By 2015, Twitter’s worldwide ad revenue will total $1.33 billion, over 60% of which will come from mobile advertising.
Three factors led eMarketer to make upward revisions for mobile advertising on Twitter:
- advertisers have shown more interest in spending money on mobile advertisements on Twitter
- recent audience figures from multiple research sources suggest Twitter’s reach is improving
- the platform is benefitting from increased focus on mobile by competitors like Google and Facebook; they have also worked to convince advertisers to shift dollars to mobile devices
Mobile advertising will clearly play a significant role in Twitter’s revenue in the future – are you surprised that it already accounts for the majority of ad revenue?