Social Networking Stats: 31% of Top 100 Brands Are Using Tumblr, #RLTM Scoreboard

The #RLTM Scoreboard:  Social Networking Stats for the Week

Facebook: 1.15 billion monthly active users via Facebook
Twitter: over 200 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 400 million users via Yahoo
Renren: over 170 million users via iResearch iUser Tracker
VK: over 200 million registered users via VK
LinkedIn: 238 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 133 million blogs via Tumblr
Instagram: 100 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: nearly 30 million users via Adweek
Pinterest: over 25 million users via AdWeek
Reddit: 67 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch

Please email if you have additional updates, or a social network that you feel should be on the list.

31% of Top 100 Brands Are Using Tumblr

tumblr logoA recent study by Simply Measured found that 31% of the Interbrand Top 100 brands across the globe are using Tumblr.

The study looked at brand adoption of Tumblr, how brands use Tumblr to drive engagement with fans, overall trends, and how brands distribute their content across the platform.

What leads to brand success on Tumblr?  According to the study, “longevity” is what sets Tumblr apart as a platform for brands.  On Facebook and Twitter, engagement happens “almost immediately.”  On Tumblr, engagement unfolds over time.

Here are a few of the highlights:

  • on average, 29% of reblogs on Tumblr happen AFTER 30 days
  • original content drives 89% of engagement for top brands on Tumblr
  • photos account for 98% of engagement for top brands on Tumblr

The study analyzed the Interbrand Top 100 Brands on Tumblr from July 5th through August 4th 2013. Download the full report here.