The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||1.15 billion monthly active users||via Facebook|
|Twitter:||over 200 million monthly active users||via Twitter|
|Qzone:||599 million monthly active users||via TechCrunch|
|Sina Weibo:||over 400 million users||via Yahoo|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|VK:||over 200 million registered users||via VK|
|LinkedIn:||238 million active users||via LinkedIn
|Google Plus:||343 million monthly active users||via GlobalWebIndex|
|Tumblr:||134 million blogs||via Tumblr|
|Instagram:||100 million users||via Instagram|
|Vine:||40 million registered users||via Vine|
|Tagged:||20 million unique monthly users||via Tagged|
|Foursquare:||nearly 30 million users||via Adweek
|Pinterest:||over 25 million users||via AdWeek|
|Reddit:||67 million monthly unique visitors||via Reddit|
|WhatsApp:||200 million monthly active users||via TechCrunch|
Please email email@example.com if you have additional updates, or a social network that you feel should be on the list.
Ad Agencies Prefer LinkedIn [Study]
A new poll reveals that 92% of ad agency leaders use social media for new business development (up from just 58% back in 2009). Which social networks do ad agencies prefer when seeking new business leads? According to a study from RSW/US – as reported by AdWeek - LinkedIn is the most important social platform for generating leads. The poll examined ad agency use of LinkedIn, Facebook, Twitter and SlideShare.
Here are the highlights:
- 46% of agency leaders labeled LinkedIn as the “most important”for generating new business leads; blogging was next with 24%, followed by Facebook and Twitter (14% each) and Google (2%)
- 21% of ad agencies use SlideShare to market themselves to potential clients
Why does LinkedIn rank so highly among ad agency leaders? Ease of use plays a big part: it “requires the least amount of effort to maintain and use effectively,” says Mark Sneider, president of RSW/US, a Cincinnati-based new business consultancy (AdWeek).
The poll was conducted in early August and included 300 ad agency leaders.