The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||1.15 billion monthly active users||via Facebook|
|YouTube||over 1 billion monthly unique users||via YouTube|
|Twitter:||over 200 million monthly active users||via Twitter|
|Qzone:||599 million monthly active users||via TechCrunch|
|Sina Weibo:||over 500 million users||via The Next Web|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|VK:||over 200 million registered users||via VK|
|LinkedIn:||238 million active users||via LinkedIn
|Google Plus:||343 million monthly active users||via GlobalWebIndex|
|Tumblr:||139 million blogs||via Tumblr|
|Instagram:||150 million users||via Instagram|
|Vine:||40 million registered users||via Vine|
|Tagged:||20 million unique monthly users||via Tagged|
|Foursquare:||40 million users||via CNET
|Pinterest:||over 25 million users||via AdWeek|
|Reddit:||73 million monthly unique visitors||via Reddit|
|WhatsApp:||200 million monthly active users||via TechCrunch|
Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list.
74% of Marketers Now Spend on Facebook Ads [Survey]
A new survey from Advertising Age reveals that, over the last 15 months, “Facebook changed from an experimental channel where marketers were reluctant to invest deeply to a mature part of the mix where they’re continuing to increase spending.” While 80% or more of respondents have consistently named Facebook as a marketing channel, advertising on the social network has seen a big increase. A significant portion of this uptick may be due to the introduction of Facebook’s mobile ad offering.
Here are the numbers to back it up:
- 74% of respondents now spend on Facebook ads (an increase from 62% in January 2012 and from 54% in June 2012)
- 43% of respondents reported that their ROI on Facebook had “dramatically” or “somewhat” improved during the last six months (vs. 48% who said it hadn’t changed, and 9% who said it had deteriorated)
- around 75% said that marketing on Facebook’s mobile app was “very” or “somewhat” important, compared to 67% in January
- 38% of respondents said ROI of Facebook’s mobile and desktop ads were “about the same” (35% percent said mobile ads performed better, 27% chose desktop ads as the top performer)
- 56% of respondents expect their Facebook ad budgets to increase over the next year
- 64% of respondents reported that they buy their Facebook ads directly from the social network; the rest buy through an ad agency (22%) or an ad-tech vendor (14%)
Respondents were also asked to rank online advertising sites in order of importance; Facebook ranked second, just behind Google.
The survey, conducted in conjunction with RBC Capital Markets, polled 1,200 Ad Age subscribers in August; it is the third such study since June 2012. Survey respondents identified themselves as marketers or clients (26%), ad agency employees (30%), and the remainder as media company employees or consultants.