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Social Networking Stats: Mobile Accounts For 40% of YouTube Views, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.15 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: over 218 million monthly active users via Twitter
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 200 million registered users via VK
LinkedIn: 238 million active users via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 142 million blogs via Tumblr
Instagram: 150 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 40 million users via CNET
Pinterest: 70 million users via The Next Web
Reddit: 81 million monthly unique visitors via Reddit
WhatsApp: 200 million monthly active users via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.

40% of YouTube’s Traffic Comes From Mobile 

40% of YouTube traffic comes from mobileThis week, Larry Page announced that 40% of YouTube’s traffic comes from mobile (including both phones and tablets). That’s a significant increase from 25% last year, and just 6% in 2011.

“It is well on its way to becoming a mobile-first company,” reports AllThingsD.

However, more mobile views also means less ad dollars for the platform.  While a conventional YouTube web page offers several different type of ad purchases, there’s only one form of ad that can be purchased on a YouTube mobile app.  That “TrueView” ad gives viewers the options to turn the ad off (meaning: less ad dollars per mobile view.)

The ability to turn off ads is a convenient option for viewers; but will YouTube change available ad formats for mobile video as mobile views account for more of the platform’s traffic?

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