The #RLTM Scoreboard: Social Networking Stats for the Week
|Facebook:||1.15 billion monthly active users||via Facebook|
|YouTube||over 1 billion monthly unique users||via YouTube|
|Twitter:||over 218 million monthly active users||via Twitter|
|Qzone:||599 million monthly active users||via TechCrunch|
|Sina Weibo:||over 500 million users||via The Next Web|
|Renren:||over 170 million users||via iResearch iUser Tracker|
|VK:||over 200 million registered users||via VK|
|LinkedIn:||238 million active users||via LinkedIn
|Google Plus:||343 million monthly active users||via GlobalWebIndex|
|Tumblr:||142 million blogs||via Tumblr|
|Instagram:||150 million users||via Instagram|
|Vine:||40 million registered users||via Vine|
|Tagged:||20 million unique monthly users||via Tagged|
|Foursquare:||40 million users||via CNET
|Pinterest:||70 million users||via The Next Web|
|Reddit:||81 million monthly unique visitors||via Reddit|
|WhatsApp:||200 million monthly active users||via TechCrunch|
Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list.
40% of YouTube’s Traffic Comes From Mobile
This week, Larry Page announced that 40% of YouTube’s traffic comes from mobile (including both phones and tablets). That’s a significant increase from 25% last year, and just 6% in 2011.
“It is well on its way to becoming a mobile-first company,” reports AllThingsD.
However, more mobile views also means less ad dollars for the platform. While a conventional YouTube web page offers several different type of ad purchases, there’s only one form of ad that can be purchased on a YouTube mobile app. That “TrueView” ad gives viewers the options to turn the ad off (meaning: less ad dollars per mobile view.)
The ability to turn off ads is a convenient option for viewers; but will YouTube change available ad formats for mobile video as mobile views account for more of the platform’s traffic?