YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time.

The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day. Time spent on the mobile web has continued to drop, now totaling just 14% of Americans’ time on mobile.

Apps Dominate Mobile Web - Flurry report

So which apps are US consumers spending the most time with? Gaming apps are still tops, leading with 32% of time spent on mobile. Next comes social and messaging applications with 28%, followed by entertainment (8%) and utility (8%) applications.

Facebook (including Instagram) is responsible for more than half of the time spend on social/messaging applications, and YouTube accounts for fully half of the time spent on entertainment apps.

“YouTube is definitely Google’s killer franchise on mobile,” said Flurry President and Chief Executive Officer Simon Khalaf on Flurry’s blog. “There are a lot of people saying YouTube is the best acquisition Google ever made.”

Time Spent on Mobile - Flurry report

  • Major league stats Marissa. I spend at least 20 to 30 minutes a day on my Android tablet, tweeting, hootsuiting, and apping it up. The Youtube numbers are huge; this places an even greater emphasis on publishing engaging videos on a weekly or even daily basis, to connect with your target audience via mobile or desktop platforms.

    Tweeted through Triberr!

    • Thanks Ryan, these numbers are definitely hard to ignore. Are you putting content up on YouTube, or mostly consuming?