How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time.
The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day. Time spent on the mobile web has continued to drop, now totaling just 14% of Americans’ time on mobile.
So which apps are US consumers spending the most time with? Gaming apps are still tops, leading with 32% of time spent on mobile. Next comes social and messaging applications with 28%, followed by entertainment (8%) and utility (8%) applications.
Facebook (including Instagram) is responsible for more than half of the time spend on social/messaging applications, and YouTube accounts for fully half of the time spent on entertainment apps.
“YouTube is definitely Google’s killer franchise on mobile,” said Flurry President and Chief Executive Officer Simon Khalaf on Flurry’s blog. “There are a lot of people saying YouTube is the best acquisition Google ever made.”