Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Instagram, Pinterest and Vine:
- Facebook acquires mobile data plan firm Pryte – Facebook’s newest acquisition plans involve Pryte, a Finnish company that makes it easier for mobile phone users without wireless data plans to use wireless internet apps; Facebook is acquiring Pryte’s team, while the actual service hadn’t even publicly launched yet (re/code)
- Facebook video ad tools hold promise for targeted views – Facebook launches expanded video ad capabilities for brands: the ‘video views’ option shows ads to users most likely to watch them, brands can target consumers who’ve watched their content previously, and videos can now include a call-to-action (AdWeek)
- Twitter buys native ad specialist Namo Media – last week Twitter acquired ‘native ad specialist’ Namo Media; the company worked on creating a native mobile advertising platform (WSJ)
- Instagram 6.0: tweak it and they will saturate? – Instagram’s latest update includes 10 creative tools to help users manipulate images in new ways (re/code)
- Pinterest rolling out self-service advertising – Pinterest is opening up advertising to all users; any person or business can pay to promote their pins (Bloomberg)
Vine
- Vine makes the jump to the TV screen with upcoming Xbox One app – Vine is coming to TV for the first time, as a dedicated app for the Xbox One; it will initially be available only in the U.S. (GigaOM)
Any social media updates that we missed? Let us know in the comments below.
