Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life.
Influencer data and information is gathered by analyzing the profiles of tens of thousands of YouTube influencer channels using around 20 pieces of criteria: number of subscribers, views, comments, location, return viewers, etc. Once this data is polished and organized, the YouTube influencer profile is put into the marketplace ready to be searched for by brands who want to create influencer marketing campaigns.
Influicity has also created some technology-driven solutions to protect against common “pain points” when working with influencers. For example, marketers and influencers can waste a great deal of time agreeing on pricing. Influicity attempts to solve this problem by evaluating the performance of each influencer and comparing that to the entire YouTube influencer population to calculate a fair price. Though that number is not always agreed upon, it often limits negotiations on both sides. The campaign management portion of the platform also features messaging tools where clients and influencers can communicate using one discussion thread, avoiding any unorganized conversations.
Though there are other YouTube influencer sites, such as FameBit and VidRocket, Influicity founder & CEO Jon Davids claims that his company “has yet to see competition from them directly.” According to Davids, Influicity’s campaign management tools, along with their ability to identify and organize influencers, are the biggest differences that separates Influicity from competitors. While other networks require influencers to register, Influcity’s platform works without anyone signing up.
Influicity’s pricing ranges from $125-$4,500 a month. Influicity’s client list currently includes John Frieda, Garnier, U By Kotex, and Puma; in the coming months the company looks to license its software to 5 client or agencies. Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development.