Increase Your Business With Social Media and SEO
If you want to improve your business, then you need to use social media along with your SEO strategies. Many businesses feel that since they have a SEO plan in place, they don’t need to leverage the power of social media. This is a wrong idea, because social media has grown leaps and bounds in the last decade and is now one of the best ways to market your products and increase your business.
Though not much is known as to the exact changes in Google algorithms, what is known is that Google takes into account the social interaction details. Social interaction means the number of likes your post gets, the number of retweets your tweet gets, how many times your article is shared, and how it fares in Google+ etc. If you search for a brand or search term related to it, you’ll find that Facebook pages are getting ranked on google for the same. The Facebook pages point back to your website and hence having a social media footprint for your business is highly recommended.
Another advantage that social media as a SEO strategy provides is that you get many backlinks. Though people may say that backlinking is dead and google will penalize you, etc., it is known that backlinks from authority websites will give you an added advantage in organic search engine rankings. If your article or link gets shared on Facebook and Twitter, and if it’s picked by an authority website, and if you get a link back, your traffic will shoot through the roof ,and if this happens consistently you’ll be known as an authority on that subject and you’ll be on top of the search engine rankings.
The key factor toward increasing your business using social media is regularity. You need to regularly post on the subject and build a following. Also, there are numerous social media websites and you need to post on each of them regularly. However, you should not post the same content on all websites. The content needs to be varied. For example, photos on Instagram and Pinterest, blog posts on Facebook, a tweet on Twitter, etc. Though the redirecting link is the same, the content is different for each social media platform. Do not post for a few days and then start posting again after a month. If you need to build your social media presence, you need to post at least twice daily and if not, once a day at the minimum. Also post information that is of use, not just about your business. Plug your links in the social media posts once every few days.
If you don’t have the time to create a social media presence and use it for your SEO plan, then you need to take the help of a SEO services USA organization. There are many companies that provide SEO services and you can use them to help you increase your business using both social media and the conventional search engine optimization techniques.
