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Pandora Sees 41% Increase in Active Users Year-Over-Year

streaming music service Pandora

Internet streaming music provider Pandora has seen impressive growth over the last year, in both the number of listeners and the amount of time they spend listening. Heidi Browning Pearson, senior vice president of strategic solutions at Pandora, recently spoke to eMarketer about the platform’s growth, automobile integration, advertising, and social sharing. Read →

How Toyota Used a Twitter Chat to Connect With Its Fans

Toyota logo

Toyota USA President Jim Lentz took an hour out from his busy schedule at the Detroit Auto Show this week to conduct a live Twitter Chat about the company’s introduction of an extended line of new Prius models. You can see the results online. As with most Twitter Chats, participants need to be able to […] Read →

Auto-Eroticism: Toyota Owners in Love with Their Cars


Turning to social media to combat recent negative publicity, Toyota is encouraging owners of its cars to share personal stories about their vehicles on Facebook in what it has dubbed each person’s “Auto-Biography.” Launched July 2, the promotion has attracted more than 5400 posts to Toyota’s Facebook fan page. Toyota owners enter information about the […] Read →

Did Toyota "Digg" itself out of Trouble?

Looking for a good way to handle crisis communications in light of the negative stories about its recalls in January, Toyota looked to the website Digg for a way to calm consumer sentiment. Toyota already was an advertiser on the user-voted news aggregator, but the auto company’s executives felt that ads weren’t going to be […] Read →

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