Tag Archives: automobile

Pandora Sees 41% Increase in Active Users Year-Over-Year

75% of Pandora's total listening hrs are from mobile or other non-traditional devicesInternet streaming music provider Pandora has seen impressive growth over the last year, in both the number of listeners and the amount of time they spend listening.  Heidi Browning Pearson, senior vice president of strategic solutions at Pandora, recently spoke to eMarketer about the platform’s growth, automobile integration, advertising, and social sharing.

Here are the stats on Pandora’s growth:

  • the service now has 67 million unique users who are active on a monthly basis
  • number of listeners grew 41% since last year
  • users logged over 1.39 billion hours of listening
  • listening hours grew 54% year-over-year
  • 75% of total listening hours come through mobile devices or other nontraditional outlets like smart TVs and connected cars

With the increase in mobile users, Pandora’s mission in the past year was “to evolve our sharing strategy and to bring it more to the forefront across all of these mobile devices.”  Pandora’s new mobile app allows users to share to Twitter and Facebook, as well as sharing and connecting with other users on the Pandora platform.

According to Browning Pearson, Pandora is expanding into connected homes and many consumer electronics, but has placed the greatest emphasis on automobile integration. Pandora is now integrated into “85 on-the-lot car models.”  While many consumers activate Pandora by connecting their mobile phone to their vehicle, with direct integration (“the future of the connected car”) many cars have voice activation, so users can change Pandora stations and engage with the platform safely while driving.

What does all this mean for advertising on the platform? Browning Pearson asserts that the audio ad – which reaches users whether they’re looking at the screen or not – remains the “killer ad” for the internet radio service.  Pandora also has the ability to target the platform’s millions of users, and “When you start to marry demographic data with ZIP codes, and then you marry that with an audio ad, you’ve got magic.”

So far, it looks like many advertisers agree.

How Toyota Used a Twitter Chat to Connect With Its Fans

Toyota USA President Jim Lentz took an hour out from his busy schedule at the Detroit Auto Show this week to conduct a live Twitter Chat about the company’s introduction of an extended line of new Prius models. You can see the results online.

As with most Twitter Chats, participants need to be able to multitask and handle  multiple streams of information simultaneously. For example, you’ll see five Continue reading

Auto-Eroticism: Toyota Owners in Love with Their Cars

Turning to social media to combat recent negative publicity, Toyota is encouraging owners of its cars to share personal stories about their vehicles on Facebook in what it has dubbed each person’s “Auto-Biography.”

Launched July 2, the promotion has attracted more than 5400 posts to Toyota’s Facebook fan page. Toyota owners enter information about the model, year, and number of miles on their car, as well as an anecdote, like memories of a first vehicle or the bittersweet Continue reading

Did Toyota "Digg" itself out of Trouble?

Looking for a good way to handle crisis communications in light of the negative stories about its recalls in January, Toyota looked to the website Digg for a way to calm consumer sentiment.

Toyota already was an advertiser on the user-voted news aggregator, but the auto company’s executives felt that ads weren’t going to be enough. So it  offered Toyota Motor Sales USA president Jim Lentz for one of the site’s Digg Continue reading