LinkedIn is the most important social network for B2B marketers, according to new research by BtoB. See which other social platforms are popular among B2B marketers, and what common obstacles companies face regarding social media adoption. Then check out this week’s #RLTM Scoreboard. Read →
Social media is now mainstream for B2B marketers, and a new study from BtoB looks at the demand for LinkedIn, Facebook, and Twitter — and how marketers are using each platform effectively. The study also looks at which traditional marketing channels are receiving smaller allocations as money is increasingly directed toward social efforts. Read →
A new report from BtoB reveals that 93% of all b2b marketers are engaged ‘to some extent’ in social media marketing. BtoB Online reports that three social media platforms are the core of most b2b marketers’ social campaigns: LinkedIn, Facebook and Twitter. However, marketers also use YouTube, blogging and customer communities, and each social media platform has different strengths for marketers.
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A Silverpop poll of more than 1,800 marketers found that while 42% of b-to-c marketers are including links to social networking sites in their email marketing campaigns, only 29% of b2b marketers have done similar integration. Silverpop found that every social email evaluated included at least a link to Facebook. MySpace, Twitter and Digg were the next most frequently included links. While [...] Read →
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