Social media has transformed communication in many industries, turning the traditional one-way model into two-way interactivity. Lately, many television broadcasters are finding innovative ways to create buzz and enhance the second screen relationship with their fans. Read →
Two researchers at HP Labs, Sitaram Asur and Bernardo Huberman, have discovered that you can accurately use Twitter mentions to predict how well a movie will perform in its first release weekend. Asur and Huberman monitored movie mentions in 2.9 million tweets from 1.2 million users over three months for 24 movies. They then built a computer model, [...] Read →
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