The fashion design house of Oscar de la Renta already has emerged as one of the leaders in social media marketing within the fashion industry and, though best known for $4,000 cocktail dresses, plans to be a leader in social media commerce as well. “We expect Facebook will become a major channel of e-commerce,” says CEO Alex Bolen. Read →
Forbes has published a report, “Social Media Is Fashion’s Newest Muse,” with several examples of how fashion brands are using social media strategies to improve their bottom line. Retailers and designers are tapping into Facebook, Twitter and other platforms to get instant customer feedback, spot trends, and drive design and merchandising decisions. Among the strategies and [...] Read →
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