We recently wrote about Fanrank, a Facebook app designed to reward fans for influencing their peers. Last week saw the formal launch of FanFueled, another company designed to reward fans for sharing information with their peer group, but with a transaction-based twist. Read →
There are several companies competing to be the leader in measuring influence, and many agencies and brands trying to figure out how useful those metrics are, and how to best incorporate them into their targeting and their campaigns. But what if, instead of measuring the influence of strangers and then trying to convert them into fans, you could do something even more effective: get people who are already fans, and give them the tools to become more influential.
That’s the idea behind Fanrank, a new Facebook app that rewards brands for spreading the word about your brand on Twitter and on Facebook. Read →
KFC, the fried chicken restaurant franchise founded by Colonel Sanders, has fully embraced social media activity. And it’s paying big dividends. A study by Ogilvy found that consumers who were exposed exclusively to social media ads for KFC were seven times more likely to spend more than the average consumer. Read →
// UPDATE / CORRECTION: Embarrassingly, we inverted the results from a key chart in the report in our original post. The original headline read “49% of Facebook Fans More Likely to Buy” — that is actually the percentage of respondents who disagree with that statement. We have corrected the data in this post, and we [...] Read →
Nielsen and Facebook collaborated on a study of more than 800,000 Facebook users and ads from 14 brands in a variety of categories, which shows a marked increase in ad recall, awareness and purchase intent when ads mention friends who are fans of the brand in the ad. Ads that included mentions of friends [...] Read →
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