A new study from IBM looks at how prepared CMOs are for the future, including an increased focus on social media. Out of 13 key market factors, social media is just behind data explosion as the factor CMOs feel least prepared to deal with. Over two-thirds (68%) of CMOs feel underprepared to deal with social media over the next 5 years. Read →
Part 17 of our posts with the best tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize our closing panel discussion titled “Influence: Can You Earn it, Buy it, Measure it?” The panelists were Gilad Lotan, VP, Research and Development at SocialFlow, Derek Ray, Co-Founder, VP Media at Ad.ly, Duleepa “Dups” Wijayawardhana, Co-Founder/CEO of Empire Avenue and Kevin Winterfield, Corporate Digital Strategy and Development at IBM. The moderator was David Armano, EVP, Global Innovation & Integration, Edelman Digital. Read →
BrightEdge released a report today examining the social media SEO for top brands. Results from the top 200 of the Fortune 500 companies revealed a serious lack in optimization of search results for the Facebook and Twitter accounts of these top brands. Read →
IBM doesn’t have a corporate Twitter ID because “we want the IBMers in aggregate to be the corporate blog and the corporate Twitter ID,” says Adam Christensen, social media communications at IBM Corporation. “We represent our brand online the way it always has been, which is employees first. Our brand is largely shaped by the [...] Read →
.
|
