On Sunday, I attended a SXSW 2013 session that marks a turning point in the influence marketing conversation: the first really useful and serious discussion of what influence marketing is (and is not), how it works, and the types of tools needed to scale. Read →
On social media, intimacy trumps mass-messaging, according to new research conducted by Discovery Communications across 400 members of its Influencer Panel. And getting active influencers to talk about your brand will have more impact than talking about yourself. The Discovery Research team identified four strategies for engaging active social media users with your brand. Read →
Too often, brands sign up to run promotional programs targeted to influencers using tools such as Klout or Kred—but forget all about the basics of what makes a marketing campaign work. If you’re using a personal influence measurement tool to identify and deliver product samples or special offers to high-ranking online individuals, make sure you think through the details of how you plan to engage with them. Read →
Until now, Klout has been the only personal influence measurement tool to track Facebook activity as part of its influence score. On April 12, that changed: Kred, the influence measurement tool introduced last year by PeopleBrowsr, announced that it would include Facebook activity in its scoring model for users who choose to connect their Facebook accounts. And the company has already made changes to its methodology to avoid a privacy fail. Read →
It’s hard to know exactly what an influence score measures. But can we tell if a given user’s score on a platform like Klout, Kred or PeerIndex is a “good” score? Read →
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions. But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential? Read →
Announcing The Realtime Report’s Guide to Online Influence Measurement Tools — a guide for brands, agencies, developers and anyone interested in understanding the rapidly evolving, innovative, controversial and potentially very disruptive field of influence measurement. And asking for your help to make sure that we’re creating something truly useful! Read →
We recently wrote about Fanrank, a Facebook app designed to reward fans for influencing their peers. Last week saw the formal launch of FanFueled, another company designed to reward fans for sharing information with their peer group, but with a transaction-based twist. Read →
Klout has made some concrete changes to protect the privacy of unregistered users. The company is no longer creating profiles or scores based on unregistered Facebook users, and has removed any that were created from the system. Are these changes enough to address users’ concerns about privacy? Read →
Content curation is the process of finding, organizing and sharing information that adds value to, and encourages engagement with, the audience you are hoping to influence. A content curator, like a museum curator or a D.J., brings their taste and Point of View (POV) to the curation. As a curator, your goal is to build a community that finds value in the nuggets you have assembled in multiple formats, around a key topic in your target’s interest graph. Read →
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