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Campbell’s #SlowKettle Twitter Party Trends With The Pope

Campbells #SlowKettle Soups

Have you heard of a Twitter party? Major CPG brands – including Campbell’s Soups and Duracell – have started to embrace this new Twitter marketing concept as a way to grow engagement and maximize their brand’s exposure on the platform. Read →

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

Inspired by marketing in the gaming and tech industry, Ford decided to invest in a “pre-launch” for the automaker’s Fiesta model, looking to create buzz and “develop demand before the product even really exists.” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. Ford used to social to gain essential product feedback – before it was even on the market – and to dramatically increase awareness about the Fiesta, by using influencers to spread the word. Read →

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

Volvo Pinterest Campaign

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. The promotion marks the launch of Volvo’s Pinterest channel, and asks users to create a “Volvo Joyride” pinboard to win a four-day lease of a new Volvo model, plus additional road trip perks. Read →

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