The Intuit marketing team recently proved the power of social media in a campaign that combined mobile training and a social contest. Intuit – a global provider of financial software – is active on social media, and began this campaign looking to grow its Facebook audience and improve the brand’s online reputation. Read →
Companies need to transition from defining customer segments based on potential spending power to also including metrics driven by softer, social network analyses and a customer’s potential influence, according to a new report from The Economist Intelligence Unit, Re-envisioning customer value. But merely offering financial incentives is not enough, since this is a non-repeatable strategy. Once it becomes known that an influencer is receiving benefits from a business, other people will trust them less. So how can an organization engage with influencers effectively? The answer is value co-creation–finding ways to amplify the voice of influential customers, providing them with access to the appreciation of others and giving them a forum for product collaboration. Read →
With a little help from a Silicon Valley dad, Facebook‘s global policy manager Jud Hoffman, a group of Girl Scouts managed to sell 400 boxes of Girl Scout cookies in about an hour, according to this story in AdAge. Read →
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