Networks want viewers to watch television programs live (with commercials and all), and social media – particularly Twitter – offers some interesting opportunities to keep audiences engaged. CBS’ Hawaii Five-o is giving viewers a big incentive to live-tweet during the show’s next episode. According to Deadline, on Monday night the show will become the “first primetime drama to allow viewers to choose the ending of an episode in real time.” Read →
The Smithsonian National Zoo in Washington, D.C. recently launched a hashtag that became a trending topic on Twitter. Was it another escaped animal (that might even start its own Twitter account a la @BronxZoosCobra)? Nope – this time the object of Twitter fascination was the artificial insemination of Mei Xiang, a 13 year-old panda, shared through #pandaAI. Read →
AMC’s “The Walking Dead” has fully embraced social media and turned the show into a “ratings slam dunk” for the network, as well as consistently topping Google and Twitter trends. How has AMC managed to create an “all-encompassing experience for people to watch the show and interact socially”? Read →
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